Imagine your website as a garden, with each page being a different planting bed. Internal links are the paths that guide visitors to keep strolling through your garden, leading them on a journey through your landscape to discover new plants and ideas. Expert gardeners make sure to design lots of clearly marked paths and avoid […]
This week’s Ask An SEO question comes from Nazim from Islamabad, who asks: “I have a price comparison/aggregator website with my country’s domain. I want to ask what type of backlinks/guests posts should I have (local/international). Also, I should build backlinks to my homepage or category/individual pages, too? Besides are (name removed) and (name removed) […]
Are you overlooking Reddit? Wondering how to get started—from identifying the right subreddits to engagement tactics? In this article, we’ll explore what you need to know to thrive with Reddit. Why Reddit Matters for Marketers in 2024 Reddit has become an essential platform for marketers, with approximately half of all North Americans using it. Reddit’s […]
Marketers understand that online reputation isn’t just about star ratings; it’s about credibility and customer trust. Reviews can either elevate your brand or leave it struggling to keep up. Most potential customers will browse online reviews before they even visit your website, and their decisions are often heavily influenced by what they find. Good reviews […]
Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still discussing the changes that this technology will cause in society and how we work in our day-to-day lives. ChatGPT’s release on Nov. 30, 2022 led to a cascade of competition, including Gemini (formerly Bard) and Claude. If […]
Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still discussing the changes that this technology will cause in society and how we work in our day-to-day lives. ChatGPT’s release on Nov. 30, 2022 led to a cascade of competition, including Gemini (formerly Bard) and Claude. If […]
Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative to better align with their brand identity. Feature is currently available in select accounts, with broader rollout underway. Helps ensure […]
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline your content production. Automate complex SEO processes. Do less “busy” work and more stuff that moves the needle. Take the guesswork out of your strategies. […]
SEO tools can be invaluable for optimizing your site – but if you blindly follow every recommendation they spit out, you may be doing more harm than good. Let’s explore the biggest pitfalls of SEO tools and how to use them to genuinely benefit your site. SEO tools are a double-edged sword for anyone involved […]
Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers and marketers face an uncertain future. Established strategies could become obsolete, and new platforms may emerge. This article explores the potential implications of […]