Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy. Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and continued refining how AI-influenced results shape visibility across search. Microsoft pushed forward with its own set of AI tools inside Ads and Copilot, along with […]

Google’s Danny Sullivan, the former Search Liaison, said not to create bite-sized chunks of your content because you think Google’s AI results and other LLMs like that type of content. He said, “we don’t want you to do that” and that he spoke with Google engineers about it and they said the same thing – […]

Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities. Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and expand reach across its ad inventory. Google rolled out updates […]

WordPress powers hundreds of millions of websites. But when issues occur internally, the vulnerability of relying on a single platform becomes apparent. WordPress isn’t the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This guide provides an overview of leading WordPress alternatives across key website categories. […]

Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the search industry, however, my professional integrity doesn’t allow me to stay quiet. I have zero agenda here. Many of the misconceptions discussed below actually benefit me, both as the co-founder of an AI visibility tool […]

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout allows shoppers to make purchases directly within Copilot without redirecting to external sites. This is done directly in the Copilot chat experience including across all Copilot surfaces such as Bing, MSN, and Edge. Plus, a new feature […]

Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers now need to think about generative engine optimization (GEO). Mueller’s answer was simple: labels matter less than reality. “If you have an online business that makes money from referred traffic, it’s definitely a good idea […]

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, but Google is steering everyone toward the Data Manager API as the primary place to send complex conversion and user data. Zoom […]

ChatGPT accounted for 64% of worldwide traffic share among gen AI chatbot websites as of January, while Google’s Gemini reached 21%, according to Similarweb’s Global AI Tracker. Similarweb’s tracker (PDF link) measures total visits at the domain level, so it reflects people who go to these tools directly on the web. It doesn’t capture API […]

AI Overviews don’t show up consistently across Google Search because the system learns where they’re useful and pulls them back when people don’t engage. Robby Stein, Vice President of Product at Google Search, described in a CNN interview how Google tests the summaries, measures interaction, and reduces their appearance for certain kinds of searches where […]