Google’s AI Overviews frequently surface affiliate content without sending traffic or clicks back to publishers. The good news for publishers is that affiliate businesses do not need to rely on Google alone. To kick off the new year, here are other sources of traffic and ways to diversify income while sticking to what you do […]
For this week’s Ask An SEO, a reader asked: “Is there any difference between how AI systems handle JavaScript-rendered or interactively hidden content compared to traditional Google indexing? What technical checks can SEOs do to confirm that all page critical information is available to machines?” This is a great question because beyond the hype of […]
Bias is not what you think it is. When most people hear the phrase “AI bias,” their mind jumps to ethics, politics, or fairness. They think about whether systems lean left or right, whether certain groups are represented properly, or whether models reflect human prejudice. That conversation matters. But it is not the conversation reshaping […]
Limited search volume doesn’t mean limited opportunity. Your entire target market might only search for your solution a few hundred times per month. High-volume advertisers can test 50 headline variations in a week, while you’re still waiting for your tenth conversion of the quarter. Most niche advertisers try to use the same strategies that work […]
AI Assistants Decide Which Local Businesses Get Recommended In 2026, local visibility on SERPs is no longer controlled by traditional search rankings alone. AI assistants are increasingly deciding which businesses get recommended when customers ask who to call, book, or trust nearby. Tools like Google Gemini, ChatGPT, and Siri are shaping these decisions in ways […]
Most top news publishers block AI training bots via robots.txt, but they’re also blocking the retrieval bots that determine whether sites appear in AI-generated answers. BuzzStream analyzed the robots.txt files of 100 top news sites across the US and UK and found 79% block at least one training bot. More notably, 71% also block at […]
For years, OpenAI set the pace of the generative AI revolution with ChatGPT. Their partnership with Microsoft seemed unbeatable, coupling innovation and enterprise distribution. However, the lead they once held is now in the balance. Faced with evidence that Google’s Gemini has not only caught up but surpassed capabilities in critical areas, OpenAI CEO Sam […]
Consumers are increasingly using AI tools — not Google — as their first source of information. This is driven by frustration with traditional search and rising expectations that AI will play a much larger role this year, according to a new report from Eight Oh Two, an SEO and PPC marketing agency. Why we care. […]
Regulated industries have long faced heightened scrutiny in organic search. This is where “Your Money or Your Life” (YMYL) first took hold. AI Overviews and LLMs like ChatGPT have intensified that scrutiny, expanding both the audience and the consequences. Accuracy and credibility have always mattered for SEO success in regulated sectors, but in today’s AI-driven […]
Google now adds Call Assets to Vehicle Ads so shoppers can call dealers right from the ad. Why we care. Vehicle Ads already attract high-intent buyers. Click-to-call removes friction at the exact moment they’re ready to speak with a dealer. The big picture. Automotive advertising is shifting toward immediacy. Buyers don’t want more forms. They […]