LinkedIn offers free AI certification courses through December, helping professionals adapt to workplace automation with expert-led training programs. LinkedIn launched three free AI certification courses The courses focus on recruiting, HR, and learning development. LinkedIn claims companies must invest in AI skills or risk falling behind. #LinkedIn #Launches #Free #Certification #Courses

Google expands AI-powered search summaries globally, now reaching over 100 countries with support for six different languages. Google’s AI Overviews is expanding from US-only to over 100 countries, reaching 1 billion monthly users. The feature now supports six languages and includes new ways to display website links. Google has started showing ads in AI Overviews […]

Google has confirmed that it has search ranking systems that look to see if content or portions of content on a site are “independent or starkly different from the main content of the site,” a Google spokesperson told Glenn Gabe, an independent SEO consultant. We have seen examples of portions of large sites seeing large […]

SEO professionals are on the verge of a new era. With hindsight, the previous epoch could be called “The Age of the One-Trick Pony.” It began back in 2002 when Google passed more than a dozen crawlers and directories to become the dominant search engine. If you learned how to improve a website’s visibility in […]

Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still discussing the changes that this technology will cause in society and how we work in our day-to-day lives. ChatGPT’s release on Nov. 30, 2022 led to a cascade of competition, including Gemini (formerly Bard) and Claude. If […]

For many B2B businesses, balancing customer retention with new client acquisition can feel overwhelming—especially when the competition is growing faster than ever.  Retaining clients is not only critical, but often easier than securing new ones, yet it comes with its own set of challenges. In an environment where customer expectations continue to rise, maintaining long-term […]

Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. What Is A Canonical URL? In the situation where multiple URLs (the addresses for multiple web pages) have the same content, Google will choose […]

The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO. Although the following research paper demonstrates a successful use […]

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest. […]

The SEO community has been constantly reminded to prioritize the user in recent years.  One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This approach isn’t just surface-level SEO. It requires thorough research, strategic analysis and even some internal advocacy to reshape […]