The third and likely final core update of 2025, the December 2025 core update, is now rolling out and complete. It started on December 11, 2025 and was completed about 18 days and 2 hours later on December 29, 2025. Google called this update “a regular update designed to better surface relevant, satisfying content for searchers […]
Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then in 2023, when we had nine confirmed updates and in 2022 and 2021, Google had 10 confirmed algorithmic updates. Fewer updates. Google appears to […]
The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and tools, SEO experienced another huge year of change. As always, Search Engine Land helped you make sense of the advances – what was happening, what was coming next, and what truly mattered. Below are the 10 […]
When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, compare, and purchase products online. For the first time, shoppers can browse and buy directly inside an AI conversation – no search results, […]
Another year in search has come and gone, and Google called it year three of a 10-year platform shift. In 2025, that shift became impossible to ignore. AI moved from experiments and previews into the core of how search actually works. Below are the biggest SEO news stories of 2025 on Search Engine Land. Note: […]
2025 was notable for GEO, Google patents, and research papers. WordPress entered the year with uncertainty and ended it roaring into 2026. The post Review Of 2025: Highlights & Lowlights For SEO (& WordPress) appeared first on Search Engine Journal. #Review #Highlights #Lowlights #SEO #WordPress
Ahrefs tested how AI systems behave when they’re prompted with conflicting and fabricated information about a brand. The company created a website for a fictional business, seeded conflicting articles about it across the web, and then watched how different AI platforms responded to questions about the fictional brand. The results showed that false but detailed […]
Landing pages are a core part of the user journey, influencing ad performance, conversion rates, and how effectively you can test, personalize, and scale your marketing. Lead generation isn’t just about driving traffic; it’s about delivering seamless, trustworthy landing page experiences that convince visitors to take the next step. Even the best ad campaigns can […]
OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT and other products could be monetized beyond subscriptions and enterprise deals. What’s happening. According to reporting from The Information, OpenAI has begun exploring ad formats and partnerships, with early discussions pointing toward ads that could appear within or alongside […]
Google reduced the minimum audience size requirement to just 100 active users across all networks and audience types, making remarketing and customer list targeting far more accessible—especially for smaller advertisers. What’s new. Audience segments with as few as 100 users can now be used across Search, Display, and YouTube, including both remarketing lists and customer […]