Google Warns Against Over-Reliance On SEO Tool Metrics

Google Warns Against Over-Reliance On SEO Tool Metrics

In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s concerns about dramatic changes in tool measurements and their perceived impact on search performance. The conversation was sparked by a website owner who reported the […]

7 Ecommerce Auditing Priorities for Black Friday 2024

7 Ecommerce Auditing Priorities for Black Friday 2024

This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the attention of a global audience, you’ll need to stand out. Now is the time to put the finishing touches on your SEO implementation, verify your […]

An Open Letter From The CEO Of Search Engine Journal

An Open Letter From The CEO Of Search Engine Journal

Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority owners and operating partners. Yesterday, I woke up to a monumental piece of news: SEO news publisher Search Engine Land was purchased by marketing tool […]

What Links Should You Build For A Natural Backlink Profile?

What Links Should You Build For A Natural Backlink Profile?

This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can […]

Instagram Updates for 2025: What Marketers Need to Know : Social Media Examiner

Instagram Updates for 2025: What Marketers Need to Know : Social Media Examiner

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

Google Ads API v18 launches with new features for developers

Google Ads API v18 launches with new features for developers

Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers. Key updates: Optimized budget suggestions: New GenerateRecommendations feature for Performance Max and Search campaigns Performance Max insights: New performance_max_placement_view report for querying placement-specific data Flexible search settings: Replaced summary_row_setting and return_total_results_count with more customizable search_settings […]

Bing Webmaster Tools Update: More Data, Recommendations, Copilot

Bing Webmaster Tools Update: More Data, Recommendations, Copilot

Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes “Recommendations” with enhanced features. AI-powered “Copilot” assistant enters limited testing. #Bing #Webmaster #Tools #Update #Data #Recommendations #Copilot

YouTube Introduces Changes Across Web, Mobile, and TV

YouTube Introduces Changes Across Web, Mobile, and TV

YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface across all platforms. These changes may improve readability and navigation, particularly on mobile devices. YouTube’s Chief Product Officer, Johanna Voolich, stated in an interview: “On […]

Semrush acquires Search Engine Land

Semrush acquires Search Engine Land

Semrush, a leading online visibility management and content marketing SaaS platform, today acquired Third Door Media, our parent company. In addition to Search Engine Land, Semrush acquired all of Third Door Media’s brands: What does this mean for you? Search Engine Land’s mission to inform and educate you on all the latest developments in search […]

2024 Generative AI Marketing Industry Report : Social Media Examiner

2024 Generative AI Marketing Industry Report : Social Media Examiner

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]