Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest. […]

Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents an opportunity for those who adjust their strategy. SEO expert Lily Ray shared the Google Travel graph below on a […]

Google’s online shopping experience just got a huge revamp in the United States. Just today, Google announced a major overhaul of its Shopping platform, built from the ground up using advanced AI technology. This revamp pairs Google’s extensive Shopping Graph—boasting 45 billion product listings—with its powerful Gemini models, setting a new standard for personalization and […]

In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes Language selection Here’s what Splitt advises when managing these three components. 1. Website Structure Splitt discussed three ways to structure […]

For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful.  Watch on-demand as we tackle the challenge of competing with dominant brands in Google search results. We explained why big […]

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

“Overoptimization can lead to undifferentiation,” as Rory Sutherland says. Over-reliance on SEO has left many businesses undifferentiated and vulnerable as Google has introduced more algorithms that reward user behavior. In this follow-up Memo to my article about crafting SEO strategies, I want to offer differentiation as an alternative to the common “out-execute” approach. Most companies try […]

Over the years, I’ve helped many early-stage startups gain traction through SEO campaigns, and I know many Search Engine Land readers have done the same with PPC.  Often, restrictions on budget and/or staff resources mean you can’t take on both types of campaigns at once – you’ll have to pick one. I’m reminded of this […]

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.  Key takeaways from the research Data challenges: 98% of marketers and agencies face barriers in data orchestration and […]

Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ resource can educate, inform, and naturally guide the user through your website’s content and toward the goals and results you […]