Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands across five categories found almost no correlation between SEO strength and visibility in AI answers. Why we care. Many SEOs have argued that SEO success will carry over to generative AI platforms like ChatGPT and […]
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s […]
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability study! It’s coming in a few weeks (make sure to subscribe not to miss it). Boost your skills with Growth Memo’s weekly expert insights. Subscribe […]
Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really Simple Licensing (RSL). In theory, RSL gives websites leverage to demand compensation when AI companies scrape and train on their data. Why we care. Until now, publishers could only block or allow bots via robots.txt. RSL […]
In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just a reflection of your brand – it is your brand. If it’s not delivering measurable business results, that’s a leadership problem, not a team problem. […]
In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build consumer trust when given the right framework and strategy. Undoubtedly, technology will continue to evolve, and as it does, so will customer expectations. Content marketing […]
AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI Overviews appear on your most valuable queries, they: Intercept attention. Push ads down the page. Erode click-through rates. For advertisers, that means revenue leakage even when ads are positioned well. But it’s not all bad […]
Google removed outdated structured data documentation, but instead of returning a 404 response, they have chosen to redirect the old URLs to a changelog that links to the old URL, thereby causing an infinite loop between the two pages. Although that is technically not a soft 404, it is an interesting use of a 301 […]
For multi-location brands, local search has always been competitive. But 2025 has introduced a new player: AI. From AI Overviews to Maps Packs, how consumers discover your stores is evolving, and some brands are already pulling ahead. Robert Cooney, VP of Client Strategy at DAC, and Kyle Harris, Director of Local Optimization, have spent months […]
Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, budget, and creative energy – and most teams are already stretched thin. Yet what saves time in production can quickly cost in performance. Each platform has […]