Traffic from large language models (LLMs) doesn’t convert significantly better than traditional organic search, according to new research from digital marketing agency Amsive. What they found. Across 54 websites analyzed: Organic traffic converted at 4.6% vs. 4.87% for LLM referrals. That slight edge disappeared under statistical testing – the difference was not significant. Even on […]
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised ad prices 5-15% at a time using “pricing knobs” that made increases look like normal auction fluctuations. Google’s surveys showed advertisers noticed higher costs but didn’t realize Google was causing the increases. A […]
Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will debut next spring as part of a long-awaited Siri overhaul, Bloomberg reported. The goal: Transform Siri into an “answer engine,” pulling information from across the web in a style similar to Google’s AI Overviews, ChatGPT, and Perplexity. The upgrade. […]
This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. For anyone who isn’t paying attention to news SEO because they feel it isn’t their relevant niche – think again. The foundations of SEO are underpinned by publishing content. Therefore, news SEO is relevant to all SEO. We are […]
Carolyn Shelby published an article on SEJ the other day with the headline Stop Trying To Make GEO Happen. “Stop trying to make GEO happen. It’s not going to happen,” she wrote. With all due respect to Shelby, whom I know and have tons of respect for, GEO is already happening. The arguments I’ve seen […]
AI search is rewriting the rules of visibility. Google’s AI Overviews aren’t just another rich result or algorithm update. They are cutting into clicks, pushing ads into unpredictable spots, and leaving both SEO and PPC teams with incomplete data. Success now depends on breaking down silos: Sharing insights. Aligning strategies. Moving together when the old […]
Google has made several additions to the business links policies & guidelines within the Google Business Profiles help section. Google doubled the size of the document, adding new sections for dedicated landing pages, direct action completion, social media sites and a new business links crawability policy. Here are the new sections that those in the […]
One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an instant look into how your search visibility stacks up against theirs. Plus, it’s quite common for your “auction competitors” to be […]
We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO (Generative Engine Optimization) floating around, AEO (Answer Engine Optimization), and even LEO (LLM Engine Optimization) has made an apparition in industry […]
Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? In this two-part interview series, […]