PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign management meant adjusting CPCs by a cent or two at the keyword level – manually. Since then, the role of a PPC specialist has […]
Interaction to Next Paint (INP) is a meaningful Core Web Vitals metric because it represents how quickly a web page responds to user input. It is so important that the HTTPArchive has a comparison of INP across content management systems. The following are the top content management systems ranked by Interaction to Next Paint. What […]
Are your AI writing tools helping or hurting your SEO performance? Join Nadege Chaffaut and Crystie Bowe from Conductor on September 17, 2025, for a practical webinar on creating AI-informed content that ranks and builds trust. You’ll Learn How To: Engineer prompts that produce high-quality content Keep your SEO visibility and credibility intact at scale […]
A federal judge outlined remedies in the U.S. search antitrust case that bar Google from using exclusive default search deals but stop short of forcing a breakup. Reuters reports that Google won’t have to divest Chrome or Android, but it may have to share some search data with competitors under court-approved terms. Google says it […]
Google can keep its Chrome browser, but it can no longer have exclusive search deals and must share its search data with competitors. That’s the ruling from U.S. District Judge Amit Mehta in the Google antitrust trial. Why we care. This is a hit to Google’s core business – though it could have been worse had […]
Generative engine optimization (GEO) is the new kid on the block, the hot topic. SEO professionals and stakeholders want to know: How much should I invest in it in a world where the people writing the checks are a bit skeptical? In the world of large language models (LLMs) in 2025, that’s a complicated question. […]
Google has a new subtle but powerful feature in the Google Ads advertiser console to help you manage your campaigns. New checkboxes are available to let you select the campaigns you want and filter the view to only show those campaigns. Previously, you were only able to select one campaign at a time, but now […]
Google Ads now lets you select your business(es) by searching Google Maps for location assets / extensions. This addition should make it easier to manage existing and new location assets for your Google Ads campaigns. More details. This change was spotted by Greg Kohler who posted a screenshot of the change on X and wrote: […]
“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Generative engine optimization (or whatever the new acronym is for optimizing for AI search experiences) is the same core work SEOs have always done: creating unique, valuable content for people and providing a great page […]
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about: […]