New research from enterprise search marketing platform BrightEdge discovered differences in how Google and ChatGPT surface content. These differences matter to digital marketers and content creators because they show how content is recommended by each system. Recognizing the split enables brands to adapt their content strategies to stay relevant across both platforms. BrightEdge’s findings were […]
This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer machines actually want to link out to or reference. In This SEO Guide 1. GEO Strategy Components 2. Concrete Steps To Succeed With GEO 3. […]
Google is rolling out AI Mode in the United Kingdom, the company announced last night. Google wrote it is “Starting to roll out in the UK today.” Google added that those in the UK should “see it appear as a tab on your Search results page, and in the Google app for Android and iOS.” […]
When users type your company’s name into Google, they’re ready to convert. But what happens when someone hijacks this attention? Trademark abuse in paid search is a hidden leak in your marketing funnel that costs real money. From inflated CPCs to stolen conversions, brands are losing thousands of dollars monthly to unauthorized brand bidding by […]
Mistakes in PPC accounts are more common than most would like to admit. Some are tactical, others strategic – nearly all hurt performance. There’s no universal blueprint for success, but over time, patterns emerge. After a decade working agency-side across ecommerce, B2B, and niche retailers, I’ve seen those patterns up close: What works. What doesn’t. […]
For over a decade, Google’s search results and Knowledge Graph treated “our” Danny Goodwin – the editorial director of Search Engine Land and SMX – as the same person as the Hall of Fame baseball player who shares his name. This is a worst-case scenario for entity optimization and knowledge panel management: a self-reinforcing algorithmic […]
Google is now enforcing its EU User Consent Policy more aggressively, and advertisers are seeing the fallout. Why we care. As of July 21, if your website isn’t using Consent Mode v2, Google effectively turned off key advertising features across EU traffic. The big picture. Advertisers without Consent Mode v2 now face: No conversion tracking. […]
Google Search Live now supports video input after launching the audio only version last month. Plus, Google added a number of new features to AI Mode including image and PDF upload, Canvas in AI Mode, and Lens in Chrome. A number of these features are focused on students, “just in time for the back-to-school season,” […]
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. Copilot Mode brings AI tools to Microsoft’s Edge browser Available tools include multi-tab content analysis, voice navigation, and a unified search/chat interface. Features in development include task execution, topic-based organization, and a persistent AI assistant. #Microsoft […]
OpenAI has launched a new feature in ChatGPT called Study Mode, offering a step-by-step learning experience designed to guide users through complex topics. While aimed at students, Study Mode reflects a broader trend in how people use AI tools for information and adapt their search habits. As more people start using conversational AI tools to […]