Let’s state a fact: Google Ads in 2025 runs on automation. From Smart Bidding and Responsive Search Ads to Performance Max and upcoming AI-driven campaign types, machine learning now determines how ads are served and how budgets are distributed. But automation is only as strong as the data that powers it and how well advertisers […]
Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to fill gaps between platforms. Current maturity models focus on technology adoption (hello AI!) rather than business outcomes. This misses the structural shift required to escape this cycle. […]
Build Influence, Drive Revenue, and Grow Faster Your voice is your most underused business asset. Founders who post at least 10 times a year on LinkedIn: Generate 33% more leads. Close deals that are 3.7x larger. The data speaks for itself. In this live webinar, a rockstar team from LinkedIn will share new insights and […]
A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages, plus a number of external ranking signals. With AI Mode, that’s just the starting point for ranking websites. Even keywords are starting to go away, replaced by increasingly complex queries and even images. How do […]
Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts over the past two decades. But forecasting where things are going is especially hard when it comes to modern AI, which has such unusual, non-deterministic properties. You can’t just extrapolate from the state of AI […]
Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy. The granular control and transparency we once took for granted are rapidly disappearing. As 2026 approaches, it’s time to face reality – five PPC tactics are falling out of favor in the new era of […]
Some advertisers are noticing oddly cropped product images in Google Shopping ads — and it turns out Google Merchant Center’s “Smart Cropping” feature is behind it. Why we care. Smart Cropping, enabled by default, uses automation to zoom in on what Google determines is the most relevant part of a product image. While the goal […]
Generative engine optimization (GEO) platform Lorelight, is shutting it down – not because it failed, but because the problem it solved didn’t need solving, according to its founder Benjamin Houy. “Customers were churning because the product didn’t change what they needed to do. They would pursue the same brand-building fundamentals whether they had the data […]
Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive. Even on queries without AI Overviews, organic CTRs fell 41%. This suggests users are simply clicking less, everywhere. Why we care. […]
YouTube has removed the “close” button on sidebar panels in some horizontal video ads on mobile, making the ad’s sidebar — often used for shoppable products or sitelinks — permanently visible during playback. Why we care. The change means users can no longer dismiss the sidebar to view the ad full-screen, leaving part of the […]