Tired of wasting time digging through Google Ads change history, jumping between reports, campaigns, and ad groups? A new “Go to…” button removes those extra clicks. It’s a small user interface change that saves time during audits and troubleshooting. What’s new. Google added a “Go to…” dropdown in the Change history report. You can jump […]
Google’s December core update ran from December 11 to December 29. Early analysis shared after the rollout points to a familiar pattern. Sites with narrower, category-specific strength appear to be gaining ground against broader, generalist pages in several verticals. Aleyda Solís, International SEO Consultant and Founder at Orainti, published an analysis on LinkedIn breaking down […]
AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the right prompt, tasks like creating negative keyword lists, quick ad copy variations, and summarizing reports for clients can become […]
Remember when link building was all the rage in SEO? While it never disappeared, its role evolved as Google introduced clearer guidelines and placed greater emphasis on quality, relevance, and intent. Today, as AI search reshapes the organic landscape, link building has shifted into a closely related – and increasingly prioritized – initiative: brand mentions. […]
AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable […]
Landing pages are a core part of the user journey, influencing ad performance, conversion rates, and how effectively you can test, personalize, and scale your marketing. Lead generation isn’t just about driving traffic; it’s about delivering seamless, trustworthy landing page experiences that convince visitors to take the next step. Even the best ad campaigns can […]
Magento, now officially Adobe Commerce (but still known as Magento with SEOs), remains a powerful but demanding ecommerce platform, especially in the Magento 2 era. Adobe Commerce can deliver strong organic performance when built and optimized correctly, but it requires careful attention to technical SEO, site speed, and structured data. This guide outlines key Magento/Adobe […]
Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once you start running the numbers. Both channels play very different roles, and both come with their own timelines, risks, and expectations. Leadership wants predictable performance. Teams want room to test. […]
Google is testing showing a blue “Send” button in the search box as you begin to type your query. The AI Mode button, which now shows at the right side of that search box disappears as you type your query and is replaced by this Send button. What it looks like. Shameem Adhikarath spotted this […]
Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your brand is a staple part of creating a content calendar. The SEJ marketing calendar includes dates from holiday dates to big sporting events to awareness […]