Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions about ranking in LLM-based search and chat, debunking the commonly repeated advice to “chunk your content.” But that’s really not the conversation Googlers should be having right now. SEO And The Next Generation Of Search […]
This post was sponsored by uSERP. The opinions expressed in this article are the sponsor’s own. Let’s get real. Most link building agencies are selling you an outdated playbook from 2015. Volume. Guest posting on dead sites. Chasing domain ratings at all costs. But if you’re a marketing leader in 2026, you know the game […]
The popular WooCommerce Square plugin for WordPress vulnerability enables unauthenticated attackers to uncover credit cards on file and make fraudulent charges. The vulnerability affects up to 80,000 installations. WooCommerce Square WordPress Plugin The WooCommerce Square plugin enables WordPress sites to accept payments through the Square POS, as well as synchronize product inventory data between Square […]
Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s happening: Apple will use Google’s Gemini AI models and cloud infrastructure to support future Apple Foundation Models. The multi-year partnership is expected to roll out later this year. Why we care. With Gemini powering Siri, […]
Live sports advertising is getting more programmatic — and more measurable. Driving the news. Google is rolling out new biddable live sports capabilities in Display & Video 360, including programmatic access to NBCUniversal’s Olympic Winter Games inventory, ahead of a packed 2026 global sports calendar. Why we care. Live sports remain one of the few […]
News executives expect search referrals to drop by more than 40% over the next three years, as search engines continue evolving into AI-driven answer engines, according to a new Reuters Institute report. That shift is squeezing publisher traffic and accelerating a move away from classic SEO toward AEO and GEO. Why we care. Google’s AI […]
Apple is partnering with Google to power its AI features, including a major Siri upgrade expected later this year. The companies announced the multi-year collaboration on Monday. Google’s Gemini models and cloud technology will serve as the foundation for the next generation of Apple Foundation Models. “After careful evaluation, Apple determined that Google’s AI technology […]
When Google announced that shoppers could complete purchases directly in AI Mode, the focus was on convenience and technical capability. A retailer who emailed Search Engine Journal raised different questions about what gets lost when the transaction moves to Google’s surfaces. The retailer cited concerns that customers never visit the store, see accessory recommendations from […]
Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving the news. Google is update its Shopping promotion policies to support additional promotion types, including subscription discounts, common promo abbreviations, and — in Brazil — payment-method-based offers. Why we care. Promotions are a key lever […]
PPC advice in 2025 leaned hard on AI and shiny new tools. Much of it sounded credible. Much of it cost advertisers money. Teams followed platform narratives instead of business constraints. Budgets grew. Efficiency did not. As 2026 begins, carrying those beliefs forward guarantees more of the same. This article breaks down three PPC myths […]