This is all based on the Google leak and tallies up with my experience of content that does well in Discover over time. I have pulled out what I think are the most prominent Discover proxies and grouped them into what seems like the appropriate workflow. Like a disgraced BBC employee, thoughts are my own. […]
Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI […]
Capture Links, Mentions, and Citations That Make a Difference Backlinks alone no longer move the authority needle. Brand mentions are just as critical for visibility, recognition, and long-term SEO success. Are your campaigns capturing both? Join Michael Johnson, CEO of Resolve, for a webinar where he shares a replicable campaign framework that aligns media outreach, […]
A new IAB and Talk Shoppe study finds AI is accelerating discovery and comparisons, but it’s not the last stop. Here are the key points before we get into the details: AI pushes people to verify details on retailer sites, search, reviews, and forums rather than replacing those steps. Only about half fully trust AI […]
This post was sponsored by IQRush. The opinions expressed in this article are the sponsor’s own. Your traditional SEO is winning. Your AI visibility is failing. Here’s how to fix it. Your brand dominates page one of Google. Domain authority crushes competitors. Organic traffic trends upward quarter after quarter. Yet when customers ask ChatGPT, Perplexity, […]
Google DeepMind researchers have developed BlockRank, a new method for ranking and retrieving information more efficiently in large language models (LLMs). BlockRank is detailed in a new research paper, Scalable In-Context Ranking with Generative Models. BlockRank is designed to solve a challenge called In-context Ranking (ICR), or the process of having a model read a […]
Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude? LLM optimization is taking shape as a new discipline focused on how brands surface in AI-generated results and what can be measured today. For decision makers, the challenge is separating […]
Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B The OpenAI and Microsoft relationship is now locked in long term. Microsoft keeps priority access to OpenAI’s newest models for its search and marketing products, OpenAI gets more flexibility to work with other […]
Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United Kingdom, Canada, Australia, and New Zealand. It is now available for multi-location restaurants, not just single-location restaurants. The What’s happening feature launched back in May as a way for some businesses to highlight events, deals, and specials […]
What does it say about the economics of content when the most visible site on the web loses significant traffic? A status report by Wikipedia shows a significant decline in human page views over the last few months as a result of generative AI, “especially with search engines providing answers directly to searchers” [1]. Image Credit: […]