OpenAI has released GPT-5, now the default model in ChatGPT for all users, including those on the free tier. The new model is positioned as OpenAI’s most capable and reliable system to date. OpenAI emphasizes a stronger focus on accuracy, instruction following, and long-form reasoning. Available Now To All ChatGPT Users For the first time, […]
OpenAI today introduced GPT-5, its most advanced large language model. OpenAI promised faster answers, greater accuracy, and better performance in everything from content creation to coding. Why we care. GPT-5 should bring more accuracy, customization, and speed to AI writing and research, which should be good news for search marketers and content creators. We’ll have […]
There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs; you’re undercutting your own chances at conversion. That’s the question this month’s “Ask A PPC” will tackle: “I work for a company that has three […]
Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more transparency around auto-generated assets, these updates will feel like long-overdue upgrades. Let’s break down what’s new, why it matters, and how advertisers should respond. What’s New […]
Google is rolling out a trio of updates to Performance Max, aimed at giving advertisers more control and optimization power across campaigns. Here’s what’s new. Sharper targeting tools. Campaign-level negative keyword lists are now live, allowing bulk management across multiple PMax campaigns – good for protecting brand suitability at scale. Search theme limits are doubled […]
The funnel didn’t disappear. It went invisible. Marketers spent decades perfecting the funnel: awareness, consideration, conversion. We built personas. We mapped content to stages. We watched users click, scroll, bounce, convert. Everything was visible. But GenAI doesn’t show its hand. The funnel still exists, it’s just hidden inside the model. Every time someone prompts ChatGPT […]
Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content strategy, or even a business strategy, you need to know who you are as a brand. It’s a step many marketers and business leaders overlook, […]
In the post-ChatGPT era, SEO is not just about keywords, links, or even content. It is more about how deeply AI is embedded into your strategy, operations, and thinking. To succeed in 2025, you don’t need to be a prompt engineer or machine learning expert. But you do need to: Start thinking in systems, not […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
Google will ban most forms of political advertising across its platforms in the European Union, in line with the EU Regulation 2024/900, starting in September. Driving the news. Google’s updated Political Content policy prohibits: Ads by, for, or on behalf of political actors (e.g., candidates, parties, campaign groups). Ads intended to influence election outcomes, referenda, […]