The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information. Search is no longer a discrete game of isolated queries and static rankings. It’s becoming an infinite game – one shaped by context, memory, and […]
Want to know how content is scored, ranked, and in some cases, discarded by Perplexity? Independent researcher Metehan Yesilyurt analyzed browser-level interactions with Perplexity’s infrastructure to reveal how the AI answer engine evaluates and ranks content. Why we care. Everybody involved with driving SEO and/or GEO success wants to understand how to gain visibility (citations […]
Cloudflare accused AI answer engine Perplexity of “stealth crawling,” saying it uses deceptive techniques to bypass website blocks and access content it’s been explicitly told not to touch. In response, Perplexity said Cloudflare has a fundamental misunderstanding of how AI assistants work and accused the company of either publicity-seeking or technical incompetence. The big picture. […]
Google is testing a new feature that allows advertisers to run A/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: Create an A/B test with two experiment arms. Google duplicates the campaign for comparison. Add or remove images and/or videos in either arm. […]
In 2024, Google turned the SERP into a storefront. In 2025, it turned it into a marketplace with an AI-based mind of its own. Over the past 12 months, Google has layered AI into nearly every inch of the shopping search experience by merging organic results with product listings, rolling out AI Overviews that replace […]
Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries, asking questions out loud to their phones, and converting through conversations that happen outside of what most analytics can track. Our latest ebook, “The Future Of Search: 16 Actionable Pivots […]
For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At Previsible, we analyzed LLM-driven traffic across 19 GA4 properties and found something undeniable: AI platforms like ChatGPT, Perplexity, Claude, Gemini, […]
For many years, SEO has been the lifeblood of content marketing. Keyword research, quality content, blog optimization, and organic traffic became the gospel of lead generation. But times have changed. Take the Great Decoupling of organic impressions from clicks as a result of Google’s AI Overviews. Or the shift in user behavior away from Google […]
This week’s question comes from Xaris, who asks: “Why, even though I have correctly composed and linked the sitemap to a client’s website, and I have checked everything, am I having indexing problems with some articles, not all of them, even after repeated requests to Google and Google Search Console. What could be the problem? […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]