Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was crawling, and day two of the event focused on indexing, with a big announcement about the new Google Trends API entering alpha. Day three picked up from there, diving into how Google actually returns search […]
Aleyda Solís conducted an experiment to test how fast ChatGPT indexes a web page and unexpectedly discovered that ChatGPT appears to use Google’s search results as a fallback for web pages that it cannot access or that are not yet indexed on Bing. According to Aleyda: I’ve run a simple but straightforward to follow test […]
Google announced the early release of the first API for Google Trends, known as the Google Trends API. Google Trends is a site that analyzes the popularity of top search queries in Google Search across various regions and languages. Daniel Waisberg and Hadas Jacobi from Google said, “Over the last years we’ve seen an increase […]
SEO today is more complex and challenging than at any other point, especially due to the advent of AI systems, which give users more information discovery choices. Links were cited as the most important thing in SEO for many years, starting with the arrival of Google’s PageRank. But is that still true? This article will […]
The SEO landscape is suddenly flooded with mentions of GEO. Short for generative engine optimization, it’s quickly becoming the industry’s biggest buzzword – one that’s sparked heated debate, frustrated much of the SEO community, and yet continues to gain traction. Backed by Silicon Valley VC hype and easy to grasp in theory, GEO might be […]
AI is fundamentally changing how people search, how content is surfaced, and how brands stay visible. In this exclusive webinar, access new research from Search Engine Land and Fractl, revealing how generative AI is reshaping SEO, content, and PR in 2025. Join Kelsey Libert and Kristin Tynski, co-founders of Fractl, alongside Danny Goodwin, Managing Editor […]
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample size, and statistical reliability challenge the validity of the results. Google’s Official Statement A spokesperson for Google reached out with an official statement and a […]
Reddit doesn’t need to feel like a black box. When approached the right way, it’s a goldmine for influence, engagement, and search visibility. With over 1.21 billion monthly users and a growing presence across Google SERPs, Reddit has become a serious force in the search everywhere optimization landscape. If it’s not on your radar yet, […]
Google is rolling out new AI-powered shopping tools designed to make everything from finding the right outfit to scoring the best deal a lot easier. Try it on — virtually. Google’s AI-powered virtual try-on tool is now live in the U.S. Shoppers can upload a full-length photo and see how clothes from Google’s massive catalog […]
Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The goal is to help you find information by grouping related links together based on the intent behind your query. What Is Web Guide? Web Guide replaces the traditional list of search results with AI-generated clusters. […]