Last week, I walked through the shift from keyword-first to topic-first SEO – and why that mindset change matters more than ever for long-term visibility in both search and large language models (LLMs). This week, we’re getting tactical. Because understanding the shift is one thing, operationalizing it across your team is another. In this issue, […]
Performance Max has become one of the most talked-about campaign types in PPC for a number of reasons. Some advertisers swear by it, while others remain skeptical, and opinions are increasingly polarized. In reality, PMax is neither flawless nor fundamentally flawed. It is a campaign type with both advantages and drawbacks, and deciding whether to […]
Is your first instinct often to publish more content? More blog articles, more landing pages, more guides. Well, here’s an SEO truth that gets overlooked: Producing more isn’t always the best way to get better results. If your website already includes a blog, product or service pages, and resource articles, you likely already have most […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
WP Engine announced the release of its AI Toolkit, a way to easily integrate advanced AI search and product recommendations into WordPress websites, plus a Managed Vector Database that enables developers to easily integrate AI features directly into websites. Smart Search AI WP Engine’s AI Toolkit helps WordPress site owners improve search and content visibility […]
Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense that it would be viewed as duplicate content, but he also stated it could make sense to take steps to prevent indexing. LLMs.txt Llms.txt is a proposal to create a new content format standard that large language […]
A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews, a feature that now appears across a wide range of search results. Position #2 experienced an even steeper decline, with CTRs falling 39% […]
Organic traffic is down, AI Overviews are stealing your clicks, and your boss is questioning every dollar spent on SEO. The temptation to slash that budget is real, especially when you’re watching competitors get featured in AI-generated summaries while your optimized pages sit invisible below the fold. Cutting SEO now would be shortsighted. The smart […]
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max (PMax) campaigns. This is a surprising development given Google’s own documentation still states this feature isn’t available. What they saw. Advertisers shared screenshots showing negative keyword lists active in their PMax campaign settings. The discovery was surfaced by Google […]
A report finds that AI chatbots are frequently directing users to phishing sites when asked for login URLs to major services. Security firm Netcraft tested GPT-4.1-based models with natural language queries for 50 major brands and found that 34% of the suggested login links were either inactive, unrelated, or potentially dangerous. The results suggest a […]