Google added Query groups to the Search Console Insights report. Query groups groups similar search queries together so you can quickly see the main topics your audience searches for. What Google said. Google wrote, “We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries.” “Query groups solve […]
The web – and the way in which humans interact with it – has definitely changed since the early days of SEO and the emergence of search engines in the early to mid-90s. In that time, we’ve witnessed the internet turn from something that nobody understood to something most of the world cannot operate without. […]
Search is literally evolving faster than ever. Is your SEO strategy keeping up? Are you struggling to stay visible in AI-powered search results? Does your visibility seem to vanish with each algorithm update or SERP overhaul? Worried that AI Overviews are cutting into your traffic, but unsure how to adapt? Discover 5 proven tactics to […]
Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click. That’s where many campaigns go wrong. The problem with chasing high CTRs Most advertisers think the ad with the highest CTR […]
When it comes to Black Friday and Cyber Monday, the winners aren’t just the brands that rack up sales; they’re the ones that capture attention, drive conversation, and leave a lasting impression. In 2024, Pixability’s YouTube Insights revealed how shoppers used video to plan and validate purchases throughout the season. Meanwhile, YouGov’s BrandIndex tracked which […]
SEO plays a role in Automattic’s counterclaim against WP Engine. The legal document mentions search engine optimization six times and SEO once as part of counterclaims asserting that WP Engine excessively used words like “WordPress” to rank in search engines as part of an “infringement” campaign that uses WordPress trademarks in commerce. A close look […]
Nearly 90% of businesses are worried about losing organic visibility as AI transforms how people find information, according to a new survey by Ann Smarty. Why we care. The shift from search results to AI-generated answers seems to be happening faster than many expected, threatening the foundation of how companies are found online and drive […]
The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement falls, and cost-per-click (CPC) creeps up. If you’re not, one day your former top performer is suddenly costing you money. Creative […]
Q4 is here – and for ecommerce brands, that means the biggest sales opportunities of the year are just ahead. Black Friday, Cyber Monday, Christmas – the biggest sales events are just around the corner. To hit your targets, preparation is key. It’s not too late to act, and the opportunities ahead are huge. Use […]
Google Search Console’s performance report is stuck and has not shown an update in the main report since Sunday, October 19th. Google confirmed the issue and said it will catch up. What it looks like. As I said on the Search Engine Roundtable, before Google confirmed the issue, the performance reports for all Search Console […]