For all the noise around keywords, content strategy, and AI-generated summaries, technical SEO still determines whether your content gets seen in the first place. You can have the most brilliant blog post or perfectly phrased product page, but if your site architecture looks like an episode of “Hoarders” or your crawl budget is wasted on […]
Filing link disavows is generally a futile way to deal with spammy links, but they are useful for dealing with unnatural links an SEO or a publisher is responsible for creating, which can require urgent action. But how long does Google take to process them? Someone asked John Mueller that exact question, and his answer […]
Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer. But much of that picture is built on signals that are quietly eroding. Cookies are on their last legs. Mobile advertising IDs are […]
It’s been suggested that agentic AI will change SEO from managing tools to managing intelligent systems that manage SEO tools, essentially turning an SEO into a worker who rides a lawn mower, with the machine doing all the work. However, that prediction overlooks a critical fact: user behavior remains Google’s most important ranking factor. Those […]
Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics, and performance insights, while staying flexible enough to adapt as things change. This guide explains how to build a sustainable, data-driven budget that evolves […]
Google has fully rolled out AI Mode in India, just two weeks after launching it in India within Search Labs. Google wrote, “We’re now starting to roll out the AI Mode experience in Google Search, with no Labs sign-up required.” Some history. As a reminder, AI Mode was introduced in the US, within Search Labs back […]
Google Search Console now includes a dedicated search appearance filter for discussion forum content, giving publishers new visibility into how user-generated discussions perform in search. The update applies to pages that use either the DiscussionForumPosting or SocialMediaPostingstructured data types. What’s New? In a brief announcement, Google stated: “Starting today, Search Console will show Discussion Forum […]
Google rolled out version 2.10 of Google Ads Editor. It includes a sweeping set of updates that streamline campaign management, supercharge targeting, and double down on AI-powered tools – all from the comfort of your desktop. Why we care. Google Ads Editor is a must-have for advertisers managing large accounts. Version 2.10 leans deeper into […]
Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the search performance report, if your site is eligible to show Discussion forums rich results. What Google said. Google announced this on LinkedIn and wrote: Starting today, Search Console will show Discussion Forum rich results as […]
This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Decision-makers are more likely to buy from organizations that produce strong thought leadership content, and they’re more likely to stay with a current provider that produces strong thought leadership content, which confirms the […]