As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without oversight or expertise, these tools can cause more problems than they solve. From broken websites to ineffective marketing copy, the hidden costs of AI mistakes are adding up, forcing businesses to bring in professionals to clean up […]
Not everyone searching for your city is located in it. Whether they’re planning a move, booking a trip, or shopping for a better deal, people often search for businesses in locations other than their own. These high-intent searches often go unseen if your campaigns aren’t properly configured. That’s where reverse location targeting comes in. What […]
There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus PPC. But that doesn’t mean the decision should be based on gut instinct or what your competitors are doing. Marketing leaders are under more pressure than ever to show a return on every dollar spent. […]
Google’s free listing features have expanded rapidly in recent years, becoming a staple search feature for ecommerce businesses globally. Working heavily in ecommerce, I regularly encounter issues with the capabilities of stores for ranking within free listing results. Because of the heavy overlap among free listings and ads, both primarily managed via product feeds in […]
SEO died a thousand times only this year, and the buzzword that resonates across every boardroom (and let’s be honest, everywhere else) is “AI.” With Google releasing several AI-powered views over the past year and a half, along with the latest take on its own SearchGPT rival AI Mode, we are witnessing a traffic erosion […]
The Movement For An Open Web and other organizations filed a legal challenge against Google, alleging harm to UK news publishers. The crux of the legal filing is the allegation that Google’s AI Overviews product is using news content as part of its summaries and for grounding AI answers, but not allowing publishers to opt […]
A coalition of independent publishers filed a formal antitrust complaint with the European Commission against Google, accusing the tech giant of using its AI-generated summaries — known as AI Overviews — to siphon traffic and revenue from news outlets across Europe. The group, led by the Independent Publishers Alliance, is also urging regulators to impose […]
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, and treating every channel the same is a fast way to burn through budget with little to show […]
An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a lift in traffic. Coincidentally, another well-known SEO published an article that claims that SEO tests misunderstand how Google and the internet actually work and lead to the deprioritization of meaningful changes. Who is right? SEO […]
No ranking data. No impression data. So, how do you measure success when AI-generated answers appear and disappear, prompt by prompt? With these significant changes to how we optimize for search, many brands are seeking to understand how to achieve SEO success. Some Brands Are Winning in Search. Others? Invisible. If your content isn’t appearing […]