Google Merchant Center now (as of July 1st) automatically calculates tax for U.S. merchants — no manual setup required. Why we care. The change eliminates a frequent source of product disapprovals and simplifies the feed setup process, especially for retailers using dynamic shipping rates. How it works. Google will now apply the correct sales tax […]
If you are in or around SEO and have looked on LinkedIn at all in the last two years, you’ve likely witnessed firsthand the wildfire that our industry has become. LLMs and AI chat tools are cutting into organic traffic in ways we can now see. ChatGPT is eating away at Google’s share. AI-powered features […]
Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console, you may have noticed something odd. Your pages are showing up more often, but fewer people are clicking through. These two signals – impressions and clicks – are used to rise and fall together. Now, they’re drifting […]
User-level data is drying up, and with it, the way we plan, target, and measure in search marketing is changing. Privacy regulations, platform shifts, and evolving AI tools are forcing PPC marketers to move beyond hyper-targeting and revisit core marketing fundamentals. This article outlines why that shift matters – and how to adapt. A world […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
WordPress is the most popular content management system in the world, arguably because of its ability to become virtually any kind of website users want it to be. This flexibility is made possible by thousands of third-party plugins that add the features needed to turn ideas into functioning businesses and platforms. The WordPress plugin community […]
Google Ads is currently having issues with advertisers being able to fully access and control their ads within the advertiser console. Google confirmed the issue at 7:53 pm ET today. What Google said. Google wrote: “We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able […]
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know. YouTube is updating monetization policies to target inauthentic content. This change will impact channels publishing mass-produced and repetitious videos. Violations could result in removal from the YouTube Partner Program. #YouTube #Targets #MassProduced #Content #Monetization #Update
As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be a costly misstep. Traditional channels such as print, direct mail, billboards, and events have considerable value, particularly when they are thoughtfully integrated with digital strategies […]
Cloudflare’s new “pay per crawl” initiative has sparked a debate among SEO professionals and digital marketers. The company has introduced a default AI crawler-blocking system alongside new monetization options for publishers. This enables publishers to charge AI companies for access, which could impact how web content is consumed and valued in the age of generative […]