Category Archives: Social Signals

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AI Priming: Getting Custom and Accurate AI Output

AI Priming: Getting Custom and Accurate AI Output

Wondering why your AI results aren’t meeting expectations? Curious about the secret to crafting more effective prompts?  In this article, you’ll discover why 95% of your prompt should be dedicated to priming and how to implement this strategy for better AI outcomes. Why Prompt Priming Improves AI’s Responses To help us understand the importance of […]

Public Trust In AI Surpasses Social Media, Rutgers Study Finds

Public Trust In AI Surpasses Social Media, Rutgers Study Finds

Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers University finds trust in AI is higher than trust in social media. Younger, male, and educated populations show the most trust in AI. Most prefer human-created content over AI-generated material, especially in journalism. #Public […]

Google Confirms Business Profile Reviews Outage

Google Confirms Business Profile Reviews Outage

Google confirmed an outage in business profile reviews that has resulted in missing reviews for many local business profiles and is working toward fixing the problem. Google Business Profile Google Business Profiles are a way for local businesses to add their business to Google and have it show up in local search and Google Maps. […]

Close More Sales With AI Data [Webinar]

Close More Sales With AI Data [Webinar]

Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency, ROI, and customer retention is crucial. Why This Webinar Is a Must-Attend Event Join us for our upcoming webinar on February 19, 2025, “Effortless Conversions: […]

Google Updates Its Gambling & Games Advertising Policy

Google Updates Its Gambling & Games Advertising Policy

Google has announced an upcoming revision to its Gambling and Games advertising policy, which will take effect on April 14. The company shared a preview of the new guidelines before the official rollout. We observed several additions worth highlighting after comparing the preview to Google’s existing policy. Below is an overview of the changes advertisers […]

The top Super Bowl 2025 ads released before and during the game

The top Super Bowl 2025 ads released before and during the game

Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.”  He also explained that releasing teasers, ads, and extended versions before the Big Game is part of the “sustain” strategy, building momentum ahead of the “spike” in viewership.  Super Bowl LIX drew 113 million […]

Is Google biased? An SEO veteran’s perspective

Is Google biased? An SEO veteran’s perspective

One question that we’ve been hearing over and over again since the 2016 election is:  Is Google biased? There are no shortages of opinions.  Sundar Pichai went before Congress in 2018 and swore under oath, “I’m confident we don’t approach our work with any political bias.”  He also sent an internal memo to staff warning […]

Google bug cause reviews to drop out of local listings

Google bug cause reviews to drop out of local listings

If you noticed that your local business listing on Google is showing fewer reviews, you are not alone. Since Friday, tons of reviews have been disappearing from the local listings within Google Search and Google Maps. More details. On Friday, I reported on the issue on the Search Engine Roundtable, not knowing if it was […]

How to find and fix hidden errors

How to find and fix hidden errors

Website migrations are one of the most challenging aspects of SEO. No matter how much experience you have in technical SEO, how detailed your plan is, or how thorough your checklist may be, unexpected issues can still arise.  That’s why post-migration monitoring is just as crucial as the migration itself – especially in the first […]