Category Archives: Social Signals

The U.S. Copyright Office has released a report on how current laws apply to content created by AI. It affirms that AI can assist with the creative process, but only works that include meaningful human input can be copyrighted. Here’s what you need to know about copyrighting AI-generated content. Key Findings Human Authorship Is Essential […]

Brandon Saltalamacchia’s office, adorned with a dazzling collection of retro gaming paraphernalia, offers a glimpse into the passions that have driven his professional life. In this interview with Saltalamacchia, you’ll learn about his humble beginnings as an independent publisher to navigating the labyrinthine challenges of SEO in a Google world. The early days: A camper […]

Google resolved a six-month-long headache for online merchants by restoring filtered product download capabilities in Merchant Center Next, bringing the platform’s functionality back in line with its classic version. The context. In digital commerce, precision matters. Merchants often need to: Troubleshoot specific product listings. Optimize particular product categories. Analyze subsets of their inventory. The previous […]

Cybercriminals are exploiting Google Search ads to steal Microsoft advertising account credentials, revealing a sophisticated phishing scheme that has potentially been active for years. The big picture. Attackers created malicious Google ads mimicking Microsoft Advertising’s official platform. The campaign redirects users through complex networks to steal login information. Researchers discovered potential infrastructure dating back multiple […]

Matt Mullenweg downplayed his dispute with WP Engine, saying it’s not as big a deal as people are making it out to be and shared that he believes it will all be over in a few months. Matt Compares Himself To Standing Up To Bullies The podcast host expressed surprise at how harshly Matt went […]

New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from last year, pushing more brands toward paid channels to make up the difference. This information comes from Contentsquare’s Digital Experience Benchmark Report, which examines changes […]

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies for setting up and optimizing your remarketing efforts for greater profitability and long-term success. By default, Google Analytics creates an “All Users” audience for website visitors over the past 30 days.  While this basic audience may be useful for beginners, setting […]

“How is search changing and how do you react to that change?” This was a question in the prep notes for a podcast interview recently.  It’s one that, I think, justifies a longer response than what I can give in just a minute or two on that show. Long before AI became the most newsworthy […]

Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success. The post 2025 Marketing Trends: The End Of SEO? [Webinar] appeared first on Search Engine Journal. #Marketing #Trends #SEO #Webinar

Hiring the right digital marketer can make or break your marketing team. With new tools, platforms, and regulations cropping up constantly, you’re not just looking for someone who “gets PPC” or can crank out social media posts. You need a pro who can adapt to change, think strategically, and roll with the punches when things […]