Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights into search and asset performance. Updates focus on transparency, actionable data, and high-value customer targeting. #Google #Ads #Introduces #Advanced #Targeting #Performance […]
Google is rolling out several key updates to its Performance Max campaigns, aimed at giving advertisers more control over AI, deeper reporting insights, and enhanced transparency. These changes are designed to optimize results while offering advertisers a clearer view of what drives their performance. Performance Max has become a go-to tool for advertisers leveraging Google’s […]
Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop. Google removed breadcrumbs from mobile search results. Only the domain will show on mobile, but breadcrumbs stay on desktop. No changes are needed for sites using breadcrumb markup. #Google #Drops #Breadcrumbs #Mobile #Search #Results
An SEO playbook acts as a guide for creating, executing, and sustaining effective SEO strategies. It ensures that all participants, from marketers to developers, adhere to a unified and methodical approach. Typically the playbook encompasses essential elements that steer SEO initiatives, aligning them with business goals and promoting teamwork across different teams. Communicating and working […]
We are at a uniquely and historically weak moment for Google. The quality of their results has even non-SEOs complaining, against a backdrop of being found illegally maintaining a monopoly and losing market share. It’s more possible than ever for another search engine* to replace Google. But there’s a reason that no one has been […]
The competitive research tool similarweb released its Digital 100 list of sites with the largest growth in traffic, providing insights into what’s driving traffic growth across various informational and shopping categories. Gig Economy Shows Strong Growth The website with the most growth is JustAnswer.com, a gig economy platform that enables consumers to consult with experts […]
WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress website or converting an existing WordPress website into a WordPress Multisite. But before that, let’s understand the basics of WordPress Multisite. What Is WordPress Multisite? […]
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search […]
Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new campaigns. Existing campaigns using Maximum CPV can continue running, but all new campaigns must adopt the updated strategy. The shift to Target CPV aims to […]
Google is rolling out updates to the “Circle to Search” tool, making it more helpful for marketers, businesses, and Android users. Circle to Search lets you circle, scribble, or tap on anything visible on your phone screen to instantly search the web without switching apps. With expanded AI Overviews, the tool is better equipped to […]