Let’s be honest: the pace of change in PPC is exhausting. Between AI-powered everything, new campaign types rolling out every quarter, and feature removals with no warning, advertisers are being asked to adapt faster than ever – often with less control, less data, and less clarity than we’ve had in years. We asked a group […]
B2B buyers aren’t just searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity, and Copilot Search in Bing have changed how content is surfaced. From ranking traditional blue links, they are now generating direct, synthesized answers. This evolution challenges long-held assumptions in B2B SEO and content strategy. In the next gen search era, […]
Google has quietly published and released amongst a select number of advertisers a new implementation guide for AI Max for Search campaigns, signaling a deeper push into AI-driven automation for search ads. What’s in the guide: Step-by-step instructions on enabling AI Max in Smart Bidding-enabled Search campaigns. Details on core components: Search Term Matching (STM) […]
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of situations where you may need to implement redirects at scale: An ecommerce site has a large number of products that are no longer sold. Outdated pages of news publications are […]
Google is bringing Google Lens features to YouTube Shorts, which operates a lot like the circle to search feature. When you are viewing a YouTube Short, you can pause the video, then circle the portion of the video you want Google Lens to do its search on, then a dialog box will overlay the video […]
Reddit Karma has evolved far beyond a simple upvote tally. It plays a central role in how content spreads, how trust is earned, and how visibility is gained, especially for brands. With Reddit’s monetization programs and algorithmic surfacing now tightly tied to karma, it has become a built-in vetting system that shapes who gets seen, […]
Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your phone. How The New Feature Works Here’s how to use Google Lens in YouTube Shorts: Pause any Short by tapping the screen. Select “Lens” from the top menu. Circle, highlight, or tap anything you want […]
Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: Sharing keyword insights. Reducing cannibalization. Improving quality scores. However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely different level of complexity. In multinational organizations, different market dynamics, infrastructure gaps, and organizational silos can lead to: Performance […]
Today is Thursday, May 29, 2025. I hope we all can agree on that. But Google’s AI Overviews are seriously confused about what today is. Is it Tuesday? Here’s what Google thinks: Google thinks today is Wednesday and yesterday was Tuesday. But it got the dates correct (today is May 29 and yesterday was May […]
Ads can appear either above/below or within Google AI Overviews, but not both at the same time. “Your ad could trigger to show either above/below AIO or within AIO, but not both at this time,” Google Ads Liaison Ginny Marvin confirmed on X. Why we care. As AI Overviews expand to more countries and Google […]