Advertisers can now tap into Promoted Pins on Maps as part of their Demand Gen campaigns. These pins leverage existing image assets and appear in key spots on Maps, like Browse, Directions, and Entity/Place Details modes. How it works. Existing image assets from campaigns can be repurposed for these pins. Pins show up in Maps […]
Google has fixed a bug that caused AI Mode search traffic to be reported as “direct traffic” instead of “organic traffic” in Google Analytics. The problem started last week. Google was adding a special code (rel=”noopener noreferrer”) to links in its AI Mode search results. This code caused Google Analytics to incorrectly attribute traffic to […]
Google’s YouTube Insights Finder tool, launched to help advertisers understand intent-based audience insights, is now available in over 20 markets worldwide. How it works: Explore interests and trends: Find out what your audience is searching for and interested in. Discover top creators: Identify trending creators by topic, category, or audience segment. Measure engagement: Access detailed […]
Search traffic is down. AI Overviews are pushing results lower. Budgets are being slashed. Is this the end of SEO as we know it? Not so fast. I interviewed SMX Advanced speaker Eric Enge about the future of search, the rise of generative AI, and how SEOs can still win big in a rapidly changing […]
New research analyzing 25,000 user searches found that websites ranked #1 on Google appear in AI search answers 25% of the time. This data demonstrates that traditional SEO remains relevant, despite claims that AI has rendered it obsolete. Tomasz Rudzki, co-founder of ZipTie, studied real searches across ChatGPT, Perplexity, and Google’s AI Overviews. His findings […]
If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article explores the different kinds of video ad placements in Google Ads, helping you distinguish between them and understand how each […]
Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it is true and it is seismic. With the rollout of AI Overviews, Bing Copilot, and conversational search interfaces like ChatGPT and Perplexity, SEO is no longer just about traditional rankings; it’s about representation and visibility. […]
Google’s Sundar Pichai said in an interview that AI Overviews sends more traffic to a wider set of websites, insisting that Google cares about the web ecosystem and that he expects AI Mode to continue to send more traffic to websites, a claim that the interviewer challenged. AI Agents Remove Customer Relationship Opportunities There is […]
If your rankings are stable but your clicks are fading, AI Overviews could be the reason. These AI-powered summaries now show up on nearly half of Google searches. While they aim to help users, they may be shifting attention away from your site. The problem is not just visibility. It is visibility without engagement. And […]
AI-powered search won’t kill the web, according to Alphabet/Google CEO Sundar Pichai. This despite the growing evidence that AI Overviews and AI Mode are cannibalizing traffic and content, according to multiple publishers and SEOs. Why we care. Google is transforming its core search product into a more conversational, AI-driven experience. Critics like the News/Media Alliance […]