AI-powered search won’t kill the web, according to Alphabet/Google CEO Sundar Pichai. This despite the growing evidence that AI Overviews and AI Mode are cannibalizing traffic and content, according to multiple publishers and SEOs. Why we care. Google is transforming its core search product into a more conversational, AI-driven experience. Critics like the News/Media Alliance […]
As we are approaching the halfway point in the year, you want to ensure your PPC campaigns are in the best shape possible going into peak season for many advertisers Whether you’re getting great results, struggling to perform, or somewhere in between, below is a checklist of 12 features to help set your campaigns up […]
If you want the lowdown on Google’s I/O hoedown, look no further than… 2013. Or maybe 2014. 2016 works too. Honestly, take your pick because it barely matters. Most of the coverage I’ve seen this year reads like AI-generated summaries written by folks with more letters after their names than a prescription bottle. Bless their […]
Google updated its Google Tag Manager (GTM) conversion tag, removing the ability to configure user-provided data for Enhanced Conversions directly in the tag. What’s new. The Enhanced Conversions setup option has been removed from the standard Google Ads Conversion Tracking tag in GTM. Instead, Google has introduced a dedicated tag specifically for Enhanced Conversions for […]
Think about how people ask about sunglasses. In the old search model, someone queries “best smart sunglasses” and scans the links in a SERP. In the new model, they ask, “What’s the deal with Meta Ray-Bans?” and get a synthesized answer with specs, use cases, and reviews – often without seeing a single webpage, including the […]
Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company revealed plans to expand AI Overview ads to desktop users and more English-speaking markets. If true, this could reshape how marketers perceive Google’s AI-powered future. […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! How does AI change the translation game? We have to acknowledge that AI revolutionizes international expansion. It can localize content and creative at scale, with low cost and high fidelity. Image Credit: Lyna ™ For example, AI tools can identify local synonyms, slang, […]
User intent is evolving, and so are our habits around technology. With the rise of AI, the ways people search and find information are diversifying fast. Naturally, the way we think about SEO is shifting, too. But this isn’t a pitch for AI. Instead, I want to explore how we can treat AI as a […]
This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️2025 and is reproduced and adapted with permission from Kogan Page Ltd. Building a consistent brand is increasingly important in B2B. With so few buyers in the market at any one time, plus a growing number of people in the buying group, you need to […]
Drowning in documents, meeting notes, and scattered data? Wondering how to extract meaningful insights without wasting hours sorting through files? In this article, you’ll discover how to use NotebookLM to turn your content into an intelligent, searchable resource so you can streamline your workflows, surface key insights, and make smarter decisions faster. Why NotebookLM Matters […]