Crafting PR campaigns that stand out to journalists while driving SEO value is more challenging than ever. To succeed, brands must move beyond generic pitches and undercooked ideas, focusing instead on tailored strategies that resonate with journalists, meet editorial needs, and deliver content that both ranks and resonates. Digital PR and SEO: A crowded, competitive […]
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and […]
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings. The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends that could help ecommerce stores improve their visibility in Google’s free Shopping listings. Amazon Dominates Google Shopping Amazon ranks in the #1 position for 52% […]
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection. New […]
Google updates review snippet guidelines, recommending ratings include written reviews and author names. Google recommends ratings include written reviews and author names. Reviews must be visible and provide context. Proper implementation improves search visibility and user trust. #Google #Pushes #Ratings #Comments #Review #Snippets
Marketers have long relied on paid search ads to protect their brand presence in search results. But this strategy might cost more than it’s worth – especially when organic listings can do the job just as well. The evolution of brand search strategy The PPC industry’s approach to brand search investment has a notable history. […]
Welcome to this week’s edition of the weekly Search Engine Land series: Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. Today, […]
As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack is the CMS, which must address key challenges businesses face today: Achieving visibility in multimodal search. Establishing a presence in large language models (LLMs). Managing […]
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and the like – face unique challenges in establishing a strong online presence. However, by understanding the nuances of local SEO for […]
Are your PPC campaigns delivering the results you need? AI can help—but only if it’s powered by the right data. Discover how to create an AI feedback loop that enhances your campaigns by using real-time data to drive smarter decisions. Infinity’s latest white paper, Building the AI Feedback Loop for PPC, unveils how to tap into […]