The fundamentals of SEO haven’t changed. You still need technical access, content clarity, and external credibility. But the requirements inside those pillars are evolving fast. AI-driven discovery systems are now shaping how your brand is surfaced, trusted, and recommended. And for many enterprise teams, the response has been: A content brainstorm. A wait-and-see approach. Or […]
Google’s newly launched AI Mode in Search isn’t passing referral data. That means it’s impossible to know how many clicks you got from AI Mode in your analytics tools. Clicks also aren’t appearing in Google Search Console (GSC). Why we care. You have no way of knowing how much traffic you’re getting from AI Mode. […]
Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates, and organic traffic to websites. But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing. By the numbers. For the websites examined in this study, homepage clicks […]
For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences. Driving the news. The Shopping ads, which appear within AI Overviews, Google’s AI-generated summaries that appear at the top of certain search results, were spotted and shared by independent SEO […]
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. During a recent Google Marketing Live press session, executives indicated that while clicks may be down, the visits that do happen are supposedly of higher quality. The session featured a panel including Jenny Cheng, Vice […]
You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in, but the conversions just aren’t there. What’s going wrong? For many businesses, the problem isn’t the ad. It’s what happens after the click. Where PPC Performance Falls Apart Missed calls. Slow follow-ups. Confusing handoffs between […]
PPC best practices come from a variety of places. Some of those sources are: Google Ads reps. The Help Center. Official certifications. Auto-apply and manual recommendations. Ad strength recommendations. And even automated assets to an extent. However, depending on those sources, you could end up with highly different answers. So, how do you know when […]
AI has quickly carved out a central role in SEO, with widespread adoption across tasks like content generation, image, and video creation. Generative AI makes headlines and is exciting, but the operational use of AI can be just as impactful. This evolution is now being referred to as Agentic SEO. It’s not just about chasing […]
Now that AI Mode is fully live in the U.S. and Google is even testing ads within AI Mode, I noticed that the AI Mode tab under the Google Search bar is consistently on the left side. It even comes before the “All” tab that serves the primary search results. Generally, Google will dynamically show […]
WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the market is shifting in ways worth paying attention to. As of May 2025, WordPress powers 43.5% of websites surveyed and holds a 61.2% share among sites that use a CMS, according to W3Techs. That’s still […]