Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align with each stage of your sales funnel. By developing an editorial calendar that not only meets business […]
A Motion to Intervene has been filed in the WP Engine lawsuit against Automattic and Matt Mullenweg, alleging fifteen claims and seeking monetary awards along with changes to WordPress.org’s governance structure. A motion to intervene is a legal request by a third party that seeks to join an ongoing lawsuit, the success of which hinges […]
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Google has officially shut down its Web Vitals Chrome extension with the release of Chrome 132. All its key features are now fully integrated into DevTools’ Performance panel, making it the go-to tool for measuring Core Web Vitals. While nearly 200,000 users used the extension, the Chrome team has decided to focus solely on DevTools, […]
Tech billionaire Elon Musk could add TikTok to his growing digital empire, which would dramatically reshape the social media landscape and give his AI ambitions a massive data boost. Key details: Chinese officials are reportedly considering X (formerly Twitter) as a potential buyer for TikTok’s U.S. operations. The deal would add 170 million U.S. users […]
Google has updated PageSpeed Insights (PSI) to display the data collection period for Chrome User Experience Report (CrUX) metrics, addressing a common frustration among developers. Barry Pollard, Web Performance Developer Advocate at Google Chrome, announced the change on X: “Good post. But this thing bugged us: ‘Unfortunately, PageSpeed Insights does not show the data collection […]
Amazon recently announced significant changes to its product title policy, set to take effect Jan. 21. This update marks a shift in how sellers approach product listing titles on the Amazon platform. Titles have long been considered the most important piece of structured data on a product detail page for Amazon SEO. This is especially […]
The UK’s Competition and Markets Authority (CMA) opened an investigation into Google’s search dominance, marking the first major probe under new digital market rules. The investigation could force changes to Google’s search business in the UK, where it controls over 90% of general search queries and serves 200,000+ advertisers. The big picture. This probe follows […]
YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. The desire for companies to immediately squeeze customers out of YouTube content is holding them back. After helping dozens of companies expand from SEO to YouTube, I’ve discovered that YouTube is […]
Savvy PPC marketers often praise LTV:CAC as a superior KPI for measuring profitability and guiding budget decisions. While insightful, correctly leveraging LTV:CAC is far more complex than it seems – and certainly not as straightforward as ROAS, which itself can be misleading. To avoid missteps, it’s crucial to understand when LTV:CAC is useful, its limitations, […]