One of the first questions my boss would ask when I was agency-side was “What’s your budget?” It’s an innocent enough question and one worth asking, but for enterprise clients, it’s putting the cart before the horse. As an agency, managing cash flow is one of the most challenging aspects of the job. Asking every […]
Wondering how to use AI agents to enhance your work? Not sure where to start? In this article, you’ll discover examples of how AI agents are already transforming customer service, sales, and operations and learn how to stay ahead of this revolutionary change. How AI is Changing the Way We Work and Do Business: The […]
Matt Mullenweg commented that the conflict he initiated could eventually lead to the closure of WordPress.org. He claimed that the only way to end the conflict was for WP Engine to drop their lawsuit, which would have the effect of enabling Mullenweg to resume his campaign to drive WP Engine out of business. A WordPress […]
Google has updated its manual actions for Google News and Google Discover a few months back, where they removed the adult-theme and artificial freshening sections, updated the hateful content section and added five new deceptive practices sections. This change was spotted by Gagan Ghotra who wrote, “last year somewhere between 10th Oct and 27 Nov […]
Over the past decade, I’ve reviewed hundreds of CVs, conducted countless interviews, and led numerous technical tests for SEO candidates. Along the way, I’ve met many exceptional professionals – but I’ve also noticed a recurring pattern of common interview mistakes that can hold even the most talented candidates back. Below are 10 common mistakes I’ve […]
Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional offers. These new formats make it easier for customers to redeem online and in-store offers, bridging digital and physical shopping experiences. Details: Barcode option supports multiple formats, including Aztec, Data Matrix, and EAN-8. QR codes […]
The Supreme Court on Monday declined to hear Meta’s appeal in a massive class action lawsuit that claimed Facebook and Instagram inflated their advertising reach metrics. The decision could expose Meta to billions in damages. It raised questions about the accuracy of metrics advertisers rely on when spending money on social platforms. The big picture. […]
Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three months of 2024. The data. Here’s a screenshot of the 2024 search market share, showing Google dipping below 90% – to […]
Are you tired of the same snooze-fest PPC “best practices” on improving your Google Ads account? It’s a new year, and we’re getting creative! Instead of another optimization guide, let’s explore the fastest path to advertising disaster. What if two mysterious marketing execs named Judy make a bet with you that you can’t tank your […]
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search […]