Category Archives: Social Signals

If you’re a digital marketer, you know the challenge of juggling performance goals, tight budgets, and endless to-do lists.  Google Ads scripts offer a smarter way to manage your campaigns, introducing automation and real-time optimization that free you from repetitive tasks and let you focus on strategy and innovation. With their ability to simplify complex […]

Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The two new products are: Curate for Commerce: Helps retailers monetize first-party data through non-endemic advertising partnerships. Microsoft handles advertiser relationships and […]

Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether through PPC campaigns, social media, or SEO. But do we analyze the results of these actions effectively? Google Analytics 4 (GA4) can be a useful tool for analyzing […]

Up to 59.45% of all web traffic globally comes from mobile devices, per Statista. This makes mobile-first indexing more crucial than ever for search visibility. Evolving user behavior has changed how Google evaluates and ranks websites.  For website owners and SEO professionals, this isn’t just another technical requirement. If your site isn’t optimized for mobile […]

This month’s Ask an SEO question comes from Heather, who asks: “Do you find that, sometimes, even your best formula to rank doesn’t make sense? I advise employment lawyers on how to write. However, I find the “formula” doesn’t seem to work. Have you found you can’t even to get it to work? Loaded question, […]

Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now?  Learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead […]

Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming increasingly more common as businesses are consolidating websites and assets to reduce costs and consolidate efforts as more channels and platforms come into play. As SEO professionals, we are tasked with mitigating as many risks […]

TikTok has published its annual “What’s Next” trend report, which provides a glimpse into the emerging trends and strategies that will shape the coming year. Here’s a breakdown of the key insights and takeaways from the report. Top 10 Takeaways From TikTok’s Report 1. Collaboration TikTok recommends brands partner with a wide range of creators […]

The digital PR industry is profoundly transforming as AI workflows revolutionize how brands scale outreach, craft strategies, and earn media. With the ability to analyze data, generate insights, and personalize pitches faster than ever before, AI is becoming an essential tool for marketers. The challenge is clear: adapt to this new reality by leveraging AI’s […]

Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers. This system was designed to prevent mistaken penalties against major brands that drive significant revenue, according to internal documents obtained and reported on by Financial Times. Internal documents reveal Meta created a two-tiered content moderation […]