The most emotionally engaging ad of the 2024 holiday season is a Teleflora ad featuring a hospitalized boy and a magical snowman. According to research by DAIVID, the ad inspired the highest levels of positivity among viewers. The Power of Wishes ad was created by The Wonderful Agency and encourages donations to help grant transformative […]
Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together to drive visibility and sales. This guide will show you how. Amazon search: Prioritizing sales over clicks Amazon’s search engine operates with […]
Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information together takes time and effort, so we’ve done the legwork for you. Our complete marketing calendar for 2025 with a template gives you all the […]
WordPress and Squarespace both provide tools to create professional, visually appealing websites suited to ecommerce, article publishing, and corporate and non-profit needs. What should you consider when choosing between them? Let’s identify the key differences between these platforms to help you determine which one best fits your goals. Here are seven factors to consider when […]
Matt Mullenweg accused Inc Magazine of distorting an interview with him, publishing verifiably fake facts and quoting people who lacked credibility. Mullenweg posted compelling examples of how the Inc magazine misrepresented his quotes and presented false fact, citing the selection of unflattering photos as evidence of a conscious effort to negatively slant their interview of […]
Matt Mullenweg announced the abrupt pause in services offered by WordPress.org, affecting plugin submissions, reviews, theme submissions, and additions to the photo directory. He offers to keep providing these services to WP Engine, citing the recent court order against him and Automattic that compels him to offer “free labor and services.” Pause For The Holidays […]
We saw an obvious shift in tech giants putting their largest investments behind their AI tools in 2024, and we can expect that to continue in 2025. From crafting ad copy and targeting audiences to managing campaigns with unprecedented precision, AI will continue to dominate strategies across paid search platforms. I asked 24 leading PPC […]
LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights before launching campaigns. Activate: Target buyers by engagement level for precision marketing. Measure: Monitor advertising impact and engagement post-campaign. How […]
Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a week, arrives amid ongoing industry discussions about the effectiveness of Google’s spam-fighting measures. This December update caps off a year of spam-fighting measures, including the June Spam Update and the March Core Update, which targeted policy-violating websites […]
Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key changes: Brand guidelines feature: This new setting enables stricter control over branding in PMax campaigns. Campaign-level asset linking: BUSINESS_NAME, LOGO, […]