Your founder’s voice is your startup’s most valuable – and often most underleveraged – asset. I see this so often with startup leaders. They either avoid posting on LinkedIn (my employer) entirely or default to product features and sales pitches. That results in the all-too-familiar rotation of hot takes, motivational quotes, and business updates that […]
Google’s crawl stats report is missing a single day of crawl data, which seems to be impacting all sites within Google Search Console. Google has not yet confirmed the issue but it seems to be impacting everyone. What it looks like. Here is a screenshot from one of my profiles within Search Console, showing the […]
At the recent WordCamp Canada, WordPress co-founder Matt Mullenweg answered a question about how individuals and agencies could support the WordPress ecosystem against “bad actors” who don’t share the same community values. The question gave Mullenweg the opportunity to portray himself as the victim of a court that’s muzzling his free speech and to encourage […]
At the end of 2022, OpenAI launched ChatGPT and opened up an easy-to-access interface to large language models (LLMs) for the first time. The uptake was stratospheric. Since the explosive launch, ChatGPT hasn’t shown signs of slowing down in developing new features or maintaining worldwide user interest. As of September 2025, ChatGPT now has a […]
Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise built the AI Visibility Index. It’s the definitive study into how brands perform across the world’s leading AI search engines. Leveraging Semrush Enterprise’s AI Optimization (AIO) platform, the […]
Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the only way to prove what’s working. This article breaks down what incrementality measures, why it matters, and how to test it across today’s major ad platforms. […]
Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been directed at Search Engine Land, and that’s fair game. We’ve always encouraged open debate and multiple viewpoints about where search marketing is […]
Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team? In this article, you’ll discover how to build an AI agent that automatically texts or emails old prospects and turns them into qualified prospects ready for […]
Google quietly rolled out a new Sources column in its AI Max Search Term Reports – giving advertisers their first real look at where AI Max traffic is coming from and how Google’s automation is matching queries. What’s new. The new Sources data reveals how AI Max is driving traffic through: Landing pages and URL […]
Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? In this article, you’ll discover how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine. Why Scaling Your Service Begins With Strategic […]