Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one device to conversions on another. Gain deeper audience insights – Gain visibility into cross-device behavior, […]
Google announced it’s rolling out the December core algorithm update, which the company expects to complete over the next two weeks. The news comes just a week after Google finished rolling out the November core update. Google’s Announcement In a post on X, Google stated: “The Dec. 2024 core update is rolling out, and we […]
Google launches 24-hour data view in Search Console, offering near real-time insights for website performance monitoring. Google Search Console now shows performance data from the last 24 hours with minimal delay. The new feature includes hourly data breakdowns and works across Search, Discover, and News reports. Google has cut data delay times by nearly half, […]
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. The article “SEO reality check: 13 hard-hitting truths you need to hear” outlined the challenges we’re facing in the industry. Now, it’s time for solutions. This 13-point roadmap will help you navigate the disruption driven by AI-powered technologies […]
AI has emerged as one of the most transformative and disruptive forces in marketing as an industry in a long time, probably the most impactful since the mass adoption of the internet. It will continue to evolve and change search as a practice for years to come. While brands are working on AI adoption at […]
Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? In this article, we’ll explore how to attract your ideal audience with LinkedIn video. A Story of Transformation: Social Media Marketing Success Through LinkedIn Video Strategy Before becoming a LinkedIn video […]
Automattic removed a spreadsheet containing the domain names of WP Engine customers from the WP Engine Tracker website. The removal is in response to a preliminary injunction granted to WP Engine, ordering Automattic and Matt Mullenweg to remove the spreadsheet within 72 hours. The preliminary injunction was warmly received on X (formerly Twitter), a tweet […]
Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant searches, you can ensure your ads reach the right audience, maximize your ROI and streamline campaign performance. Here’s how to start with […]
In the world of ecommerce platforms, plugins, and shopping carts, there are a lot of technology options. WooCommerce for WordPress leads the way in terms of market share. All of the various ecommerce platforms have their own pros and cons in terms of features, content management, and overall integration with your business. Many of the […]
Google Search Console is rolling out a new date picker for the performance reports. This replaces the old performance report menu, where it showed a date selector, search type, and additional filters. Now it lets you quickly jump to 24-hour view, 7 days, 28 days, 3 months and more, plus the search type filter and […]