Category Archives: Social Signals

As we close out the year, customer retention is more critical than ever for Shopify merchants preparing to make Q1 2025 their strongest quarter yet. In this on-demand webinar, you’ll get proven strategies to help you fuel long-term profitability and sustainable growth. Using the strategies featured in this webinar, top brands such as OLIPOP, Jones Road […]

Meta’s suite of apps faced a major outage Wednesday afternoon, leaving users across the globe unable to access the platforms or send messages. The issues began around 12:40 p.m. ET, with DownDetector reporting significant spikes in error complaints. By the numbers: The outage affected services differently depending on users’ regions. Some platforms began partial recovery […]

Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after several months of testing, and after Google removed the cache link back in February 2024. Fabrice Canel from Microsoft told Search Engine Land that Bing dropped the cache feature this week from its search results. What it looked […]

Google released its upgraded AI model, Gemini 2.0 today and will be rolling these advancements into Google Search and AI Overviews. Google’s AI Overviews should be able to “tackle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding,” Google wrote. Sundar Pichai, Google’s CEO wrote, “No product has been transformed […]

Three-quarters of the links cited in Google AI Overview appear in position 12 or higher in the organic search results. That’s according to a new analysis of more than 120,000 search queries from enterprise SEO platforms Botify and DemandSphere. Why we care. Getting visibility and clicks from Google Search is increasingly difficult, especially with AI […]

Google Ads users are spotting a new “Video” option in the Assets section, marking a potential shift in how advertisers manage and integrate video content. Why we care. This update could signal Google’s plans to expand video’s role in search and other campaign types, potentially shaking up ad strategies for 2025. While videos have long […]

Google has announced a series of updates to Search for 2025, powered by Gemini 2.0, the company’s latest AI model. Updates To AI Overviews One of the most notable updates is the enhancement of AI Overviews. CEO Sundar Pichai notes: “Our AI Overviews now reach 1 billion people, enabling them to ask entirely new types […]

A new study shows that Google’s AI Overviews appear in nearly half of all search results and take up to 48% of mobile screen space. Conducted by Botify and DemandSphere, the research analyzed over 120,000 keywords across 22 websites. The study, conducted between August and September, finds that traditional SEO metrics like click-through rates may […]

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever.  This guide will walk you through the simple steps to track, analyze and leverage LLM-driven traffic to refine your SEO strategies. How much traffic are […]

Smartphones put the world at our fingertips. People have questions that need answering, as well as the services or products they need. All of these things are just a search away, and now, we’ve seen a cosmic shift from traditional search to voice search and voice assistants. Statistically, voice search and assistants are not something […]