Category Archives: Social Signals

Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results of research, enhanced Copilot ad integration, and optimization best practices for Performance Max campaigns, among others. These updates mark more steps forward in Microsoft’s effort […]

A judge ruled in WP Engine’s favor in their request for a preliminary injunction against Automattic and Matt Mullenweg. The court agreed that WP Engine will suffer irreparable harm if the injunction is not granted and giving the defendants (Automattic and Mullenweg) 72 hours to return things to the way they were as of September […]

Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google Analytics, the company announced this morning. What Google said. Google posted on X: We are rolling out an update of Search […]

Generating quality leads is a top priority for B2B SMBs, but with long sales cycles and high-ticket products, it requires a tailored approach.  This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers. Plan your lead gen strategy Strategy […]

Google’s November 2024 core update started on November 11, 2024 and completed about 24 days later on December 5, 2024. Every core update that Google confirms, by definition, means that the ranking changes from the core update should be visible enough for Google to announce it. But with the last core update, the November core update, it […]

Yelp introduced more than 20 features aimed at enhancing user experience and supporting business owners. Key highlights include AI-powered Review Insights, personalized home feeds, and smarter ad optimization, marking a significant leap in leveraging AI for local business discovery and engagement. Why we care. Yelp’s AI-powered updates, like smarter ad optimization and enhanced lead management […]

TikTok isn’t going down without a fight. On December 9, 2024, TikTok filed an emergency motion to block a law that could ban the app nationwide by January 2025. This move is their latest attempt to keep the app accessible to its 170 million U.S. users and prevent chaos for the brands and advertisers who […]

Automattic announced the acquisition of WPAI, a company that creates AI-powered functionalities that make WordPress easier and more efficient to use. The core technologies of the current apps will be integrated into new offerings by Automattic. WPAI WPAI released it’s first product, CodeWP in 2022. CodeWP was an AI integrated development environment (IDE) for developers, […]

Topic clustering is my preferred approach for building topic authority in SEO.  Even without the benefits of keeping content organized and easy to expand, it encourages SEOs to prioritize user intent and relevance over just focusing on ranking for specific keywords. Topic clustering is becoming more common in SEO, but that does not mean everyone […]

Are you or your clients struggling to build trust and stand out in a crowded marketplace? Do you know what truly drives consumers to choose one business over another? Are you leveraging reviews effectively to enhance conversions? If these questions resonate with you, then you’re in the right place. In today’s digital-first world, consumers increasingly […]