Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.). It’s a lot to absorb. One week, headlines say traditional SEO tactics work fine for ChatGPT. The next, you’ll see reports that one platform is elevating Reddit […]
As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception. Click-based attribution – across models like last-click, first-click, linear, and time-decay – remains the default. But as a standalone measurement strategy, it’s showing its age. Click metrics now carry disproportionate weight in executive dashboards, and that […]
The SEO industry is entering its most turbulent period yet. Traffic is declining. AI is absorbing informational queries. Social platforms now function as search engines. Google is shifting from a gateway to an answer engine. The result is a sector running in circles – unsure what to measure, what to optimize, or even what SEO […]
Google’s John Mueller recently answered a question about how Google responds to staggered site moves where a site is partially moved from one domain to another. He said a standard site move is generally fine, but clarified his position when it came to partial site moves. Straight Ahead Site Move? Someone asked about doing a […]
Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue the opportunity after releasing the research that led to today’s generative AI era. Google was scared. Google didn’t take it seriously enough and failed to scale fast enough after the Transformer paper, Brin said. Also: […]
Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, not clicked. Previously, VTC existed only as a hidden signal within Google’s systems. Now, it’s an explicit optimisation option. The shift. Google is continuing to move app advertising […]
Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering and JavaScript execution, blocking changes. When Google encounters `noindex`, it may skip rendering and JavaScript execution. JavaScript that tries to remove or change `noindex` may not run for Googlebot on that crawl. If you want a page indexed, avoid putting `noindex` […]
Google has updated its JavaScript SEO basics documentation to clarify how Google’s crawler handles noindex tags in pages that use JavaScript. In short, if “you do want the page indexed, don’t use a noindex tag in the original page code,” Google wrote. What is new. Google updated this section to read: “When Google encounters the […]
This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My belief is that SEO is a practice that needs to be adaptable to the end goal and not fixed to […]
Cloudflare published its sixth annual Year in Review, offering a comprehensive looks at Internet traffic, security, and AI crawler activity across 2025. The report draws on data from Cloudflare’s network, which spans more than 330 cities across 125 countries and handles over 81 million HTTP requests per second on average. The AI crawler findings stand […]