Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted pins. The new layout gives brands more clickable real estate directly inside Maps. Update confirmed. Google Ads Liaison Ginny Marvin confirmed the rollout, saying the feature is now fully launched. The update allows sitelinks — already common in Search […]
Turn Data Into an Actionable AI Search Strategy AI search is transforming consumer behavior faster than any shift in the past 20 years. Many teams are chasing visibility, but few understand what the data actually means for their business or how to act on it. Join Mark Traphagen, VP of Product Marketing and Training at […]
Are you struggling to introduce AI into your business while keeping your team engaged and productive? Wondering how to navigate the complexities of technological change without creating chaos in your organization? In this article, you’ll discover how to strategically implement AI across your business operations while maintaining team morale and building a stronger, more capable […]
Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s AI creates answers and ended with guidance on what creators should consider. Foundations Of Google AI Search The question asked was about AEO/GEO, which was […]
Everyone’s talking about “AI search” (AI SEO, GEO, AEO, or whatever you call it) – and everyone’s convinced they’re right. Some say SEO is dead. Others say nothing’s really changed (“it’s just SEO”). The truth? Search is evolving fast, but SEO fundamentals still matter. What’s shifting is where people discover information – and how machines decide […]
TL;DR When it comes to LLM visibility, not all brands are created equal. For some, it matters far more than others. LLMs give different answers to the same question. Trackers combat this by simulating prompts repeatedly to get an average visibility/citation score. While simulating the same prompts isn’t perfect, secondary benefits like sentiment analysis are not SEO-specific issues. […]
Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did? In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective. What Is Zero-Click-Everything and […]
When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch, they’re picking, compressing, and reassembling what webpages offer. If your content isn’t SEO-friendly and indexable, it won’t make it into generative search at all. Search, as we know it, is now a function of artificial […]
Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image and text assets into videos across all aspect ratios. Driving the news. According to a notice sent to advertisers, the feature will apply to all image-only ad groups created before August 27th, with auto-generated videos […]
Last week, I shared the largest usability study of AI Mode, and it revealed how users interact with the new search surface: They focus on the AI Mode text first 88% of the time, ignore link icons, and rarely click out. This week, for Part 2, I’m covering what’s measurable, what’s guesswork, and what’s possibly […]