Are you struggling to understand how AI search works? Wondering how to position your business to get recommended by AI models like ChatGPT, Claude, and Perplexity? In this article, you’ll discover how to leverage AI search optimization to increase your brand visibility and attract highly qualified leads through AI recommendations. Why Marketers Need to Optimize […]
Buffer’s analysis of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view increase. The study challenges the usual recommendation to post multiple times daily by demonstrating that the benefits decrease after the initial increase in posting frequency. Data scientist Julian Winternheimer employed fixed-effects regression […]
On episode 328 of PPC Live The Podcast I speak to Susan Yen, PPC team lead at Search Lab, discussing everything from Performance Max pitfalls to the growing (and sometimes risky) role of AI in marketing. Susan’s biggest PPC f-up: Performance Max gone wrong Susan’s most memorable mistake came when she dove headfirst into Performance […]
Online communities have infiltrated the internet, appearing at the top of search engine results pages (SERPs) for most queries. They play an integral role in shaping brand perception, purchasing decisions, and search visibility. Reddit now sees more than 110.4 million daily users and 416.4 million weekly active users. Quora, on the other hand, also receives […]
Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? In this article, you’ll discover how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days. Why LinkedIn […]
1) The “Great Decoupling”: Impressions Up, Clicks Down “The big story of this year… is the so‑called great decoupling in Google search… there’s a downwards blue line—that’s clicks—and there’s an upwards pink line—and that’s impressions… a lot of people are seeing that their impressions go up and their clicks go down. And this is primarily […]
Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ahead five years and look at what the future could hold. Picture this: You wake up in 2030 and […]
WordPress remains the dominant force in content management systems, powering 43.3% of websites surveyed and holding a 60.7% share among sites using a CMS, according to W3Techs (October 2025). That is still a commanding lead, but it marks a sustained decline from its peak of 65.2% in 2022 and is back to the same level […]
Curious about how your peers are incorporating AI into their marketing workflows? Wondering which tools are proving most valuable in real-world applications? The 2025 AI Marketing Industry Report reveals practical insights into how marketers are using AI to enhance their content strategies, streamline workflows, and improve productivity. Real Usage Patterns from Working Marketers This comprehensive […]
Google’s Liz Reid, Vice President of Search, recently said that AI Overviews shows what kind of content makes people click through to visit a site. She also said that Google expanded the concept of spam to include content that does not bring the creator’s perspective and depth. People’s Preferences Drives What Search Shows Liz Reid […]