Google has told us (e.g., here, here, and here) that clicks on AI search results drive better traffic to websites. But a new Ahrefs study suggests that isn’t always exactly the case – at least for other large AI platforms like ChatGPT, Perplexity, and Copilot. The big picture. AI visitors behave differently from search visitors, and […]
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. Without the right guidance, the content can come across as dull or robotic. Fortunately, there are techniques for making AI-written text more human-like, engaging, and fun to read. This article explores ways to get more life-like, conversational content from AI. Specifically, […]
Google ads introduced a new feature for search campaigns – URL Inclusions and Exclusions – giving advertisers more control over which parts of their websites are used to generate dynamic ad content. What’s new. Under the Keywords section in Search campaigns, users can now access: URL Exclusions, which let advertisers block specific website sections from […]
Google has told us (e.g., here, here, and here) that clicks on AI search results drive better traffic to websites. But a new Ahrefs study suggests that isn’t always exactly the case. The big picture. AI visitors behave differently from search visitors, and not always in ways that suggest higher quality. Here are some of […]
Each day, marketing leaders everywhere face a similar problem. Website traffic is dropping, the C-Suite wants answers, and teams are siloed and scrambling. Google Search is now a complex, AI-infused ecosystem, and marketers want to know how to operate in this unfamiliar territory. Today, it’s possible to rank No. 1 and still be invisible. As […]
Google is facing fresh pressure in the UK as the country’s top competition regulator moves closer to imposing stricter oversight of its search and advertising business, including new AI-driven search features. Driving the news. The UK’s Competition and Markets Authority (CMA) flagged concerns about fairness in search result rankings, high ad costs, and use of […]
Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But predictive analytics? That’s where things start to make a bit more sense. This article is going to walk you through: What each predictive metric means (as simply as possible). […]
Microsoft Advertising is giving marketers sharper tools to manage where their Audience Ads appear — particularly on mobile. What’s new: Advertisers can now see detailed mobile app placement data through three new columns in the Website URL report: Mobile App Name Mobile Bundle Mobile Web URL A new dashboard interface supports filtering and exclusions at […]
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark. This led us to create our first State Of AI In Marketing report, so that chief marketing officers and marketing decision-makers […]
Clients today aren’t just asking for impressions or click-through rates. They’re asking for something deeper: “Did our campaign shift perception? Are we building future demand?” In a cross-platform world, answering that takes more than basic attribution. It takes brand lift—measured at scale, with rigor, and in terms clients recognize as strategic value. The Cross-Platform Measurement […]