Custom GPTs don’t just save you time, they can actually make you money. People say that custom GPTs deliver generic results, but is that really true? In this article, you’ll discover how to create custom GPTs that free your time and increase your sales through the strategic implementation of three distinct types of AI assistants. […]
Google’s John Mueller answered a question about removing hacked URLs that are showing in the index. He explained how to remove the sites from appearing in the search results and then discussed the nuances involved in dealing with this specific situation. Removing Hacked Pages From Google’s SERPs The person asking the question was the victim […]
Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through subscription models directly in Shopping ads. This move aims to boost convenience for shoppers and flexibility for sellers. What’s new. Starting this month, eligible U.S. Shopping ad merchants can offer physical goods on a recurring basis. The policy formally […]
Google Business Profile appears to be testing a feature that lets managers share the same update across multiple locations from a single dialog. Tim Capper reported seeing the option. After publishing an update, a “Copy post” dialog appears with the prompt: “Copy the update to other profiles you manage.” You can now post an update […]
Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? In this article, you’ll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that […]
Search has never stood still. Every few years, a new layer gets added to how people find and evaluate information. Generative AI systems like ChatGPT, Copilot Search, and Perplexity haven’t replaced Google or Bing. They’ve added a new surface where discovery happens earlier, and where your visibility may never show up in analytics. Call it […]
SEOs (and their bosses) are rapidly adopting AI search optimization, even if they’re still figuring out what it all means, according to a new survey from Aleyda Solis. By the numbers: More than 200 senior SEOs worldwide shared how they’re referring to this emerging discipline. 36% say their clients/managers simply call it “AI search optimization.” […]
Google has pushed a minor update to its search quality raters guidelines PDF (accessible here). Google updated the YMYL definitions and added additional examples for new features like AI Overviews. Google also fixed some typos and other textual issues in the document. What changed. Google posted the following details in its change log in the document: […]
TikTok is positioning its Search Ads Campaign, which launched last September, as the next big shift in search marketing, turning intent-driven queries into conversions and long-term engagement. By the numbers. TikTok reported a meta-analysis across the U.S. and Canada showing search campaigns on TikTok drive significantly higher impact than non-search efforts: 2x higher purchase lift […]
Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field group now appears in Ads and Floodlight event tags. You can use it to: Send custom parameters (like audience or conversion details). Configure […]