Google has released the December 2025 core update, the company confirmed through its Search Status Dashboard. The rollout began at 9:25 a.m. Pacific Time on December 11, 2025. This marks Google’s third core update of 2025, following the March and June core updates earlier this year. What’s New Google lists the update as an “incident […]
I’m carefully watching the development of agentic SEO, as I believe over the next few years, as capabilities improve, agents will have a significant impact on the industry. I’m not suggesting this will be a seamless replacement of talent with a highly capable machine intelligence. There is going to be a lot of trial and […]
We’ve established the AI resume as the new C-suite-level asset that defines your brand at the bottom of the funnel, and we’ve mapped the strategic landscape that shows how it operates across explicit, implicit, and ambient research modes. So, how do you build this asset to thrive in a three-part environment? The answer is shifting […]
So many people spent 2025 arguing about whether SEO was dying. It was never dying. It was shifting into a new layer. Discovery continues to move from search boxes to AI systems. Answers now come from models that rewrite your work, summarize competitors, blend sources, and shape decisions before a browser window loads. In 2026, […]
Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time ranging from 48 hours to two to four weeks when the ad platform is learning how the campaigns should behave based on conversion rates and […]
Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global digital ad spend in 2023. If your branded CPCs keep rising or competitors keep appearing above you in searches for your own name, this […]
This post was sponsored by 10Web. The opinions expressed in this article are the sponsor’s own. Not long ago, building a website meant a discovery call, a proposal, a sitemap, and a few weeks of back and forth. Today, we go from “I need a website” to “Why isn’t it live yet?” People are getting […]
Pinterest attracts users who want inspiration and solutions, not passive browsing. The platform now reaches 600 million monthly active users, many of whom arrive with clear intent to research, plan, or purchase. That makes its ad formats especially valuable for marketers who want to appear in moments when people are actively looking for ideas and […]
YouTube is rolling out new ad features for Shorts to help brands stretch their holiday budgets and tap into the momentum of short-form video. What’s new: Comments on Shorts ads: Advertisers can now turn on comments for eligible Shorts ads, making the ad experience feel more organic and opening new paths for real-time audience engagement. […]
Google is rolling out Preferred Sources globally after launching it in the US and India last August. Google also announced Spotlighting subscriptions, a feature that highlights links from your news subscriptions in Gemini and will soon appear in Google Search through AI Overviews and AI Mode. Preferred Sources. Preferred Sources let searchers star publications in […]