Category Archives: Social Signals

Over the last 12 months, we filled significant gaps in our understanding of AI Chatbots like ChatGPT & Co. We know: Adoption is growing rapidly. AI chatbots send more referrals to websites over time. Referral traffic from AI chatbots has a higher quality than that from Google. You can read all about it in the […]

Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community?  Here’s what you need to know and how to prepare for potential ad opportunities What is Bluesky? Bluesky is a social media platform that was originally founded as a research initiative at Twitter in […]

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and recurring optimizations at scale that we had to manually. Algorithmic campaigns like Performance Max have become Google’s golden goose. They claim that […]

Are you struggling to implement AI effectively in your business? Wondering how to overcome resistance from your team and leverage AI for optimal productivity? In this article, you’ll discover how to get your staff to embrace AI and use it to enhance their work rather than fear being replaced by it. Why AI Optimization Can […]

 This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how to track conversions from phone calls. Brands meticulously track clicks, impressions, and online interactions through SEO, pay-per-click (PPC) ads, and data-driven strategies. […]

From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective.  But while AI offers powerful tools, businesses must use them strategically to maintain authenticity and trust.  Here’s how AI is reshaping ORM – and what brands need to do to keep up. Online reputation […]

In 2025, all signs point to SEO moving beyond a fixation on the Google search box and toward multi-modal search.  As search behavior becomes increasingly fragmented across platforms – LLM search, TikTok, Reddit, YouTube, and more – relying solely on Google will limit your organic growth. What’s more important than ever is building your brand […]

Google researchers introduced a method to improve AI search and assistants by enhancing Retrieval-Augmented Generation (RAG) models’ ability to recognize when retrieved information lacks sufficient context to answer a query. If implemented, these findings could help AI-generated responses avoid relying on incomplete information and improve answer reliability. This shift may also encourage publishers to create […]

A new report shows that B2B sales teams increasingly use AI to improve efficiency and close deals. Commissioned by LinkedIn and conducted by Ipsos, the survey included 1,250 sales professionals and found that AI is now a key part of sales practices. Here’s what marketers need to know. AI Adoption on the Rise 88% of […]

Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing local customer attention. The big picture. Microsoft is simultaneously testing additional blue tags for other valuable attributes: Made in the USA highlighting domestic products. Deal […]