Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still discussing the changes that this technology will cause in society and how we work in our day-to-day lives. ChatGPT’s release on Nov. 30, 2022 led to a cascade of competition, including Gemini (formerly Bard) and Claude. If […]
![5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]](https://i1.wp.com/www.searchenginejournal.com/wp-content/uploads/2024/10/featured-61.png?resize=1600,832&ssl=1 "5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]")
For many B2B businesses, balancing customer retention with new client acquisition can feel overwhelming—especially when the competition is growing faster than ever. Retaining clients is not only critical, but often easier than securing new ones, yet it comes with its own set of challenges. In an environment where customer expectations continue to rise, maintaining long-term […]
Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. What Is A Canonical URL? In the situation where multiple URLs (the addresses for multiple web pages) have the same content, Google will choose […]
The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO. Although the following research paper demonstrates a successful use […]
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest. […]
The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This approach isn’t just surface-level SEO. It requires thorough research, strategic analysis and even some internal advocacy to reshape […]
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But how and where one sources such amazing content depends on a few factors. For one, you can write your own […]
Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search marketers and publishers. The new guide has six sections: About Google Trends Tutorial on monitoring trends How to do keyword […]
YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across longform, Shorts, and livestreams. YouTube now separates real-time views by Longform, Shorts, and Live content. Creators can finally see which format drives immediate traffic without data mixing. Quick performance insights enable faster content strategy adjustments across formats. #YouTube #Analytics #Adds #RealTime #Format […]
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ resource can educate, inform, and naturally guide the user through your website’s content and toward the goals and results you […]