Category Archives: Social Signals

Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing local customer attention. The big picture. Microsoft is simultaneously testing additional blue tags for other valuable attributes: Made in the USA highlighting domestic products. Deal […]

Website owners and SEO professionals are facing a new problem. AI content generation tools are creating fake URLs when referencing real websites. This issue was discussed in a recent social media conversation between industry professionals. Hallucinated Links Causing 404s On Bluesky, digital marketer Dan Thornton pointed out a pattern of 404 errors from non-existent URLs […]

Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data. Between Nov. 1 and Dec. 31, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday).  This trend continued beyond the […]

Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform. The details: Users can now select Hide from a dropdown menu on any feed-based advertisement. Hiding an ad blocks content from that advertiser account for at least one year. The feature works […]

John Mueller, a Google Search Advocate, suggests that SEO professionals should reconsider how their work fits into the modern web stack. He references a “vibes-based” visualization highlighting how developers’ focus areas have shifted. Mueller notes a disconnect between what industry pros pay attention to (such as JavaScript frameworks, performance optimizations, or new AI-driven tech) and […]

Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally.  The same goes for your website – which can quickly get cluttered with outdated, unoptimized content.  That’s why taking the time to […]

Are you ready to transform your approach to online reputation management? With the evolving landscape of digital marketing, understanding how customer feedback impacts your business is crucial for success. Why This Webinar Is a Must-Attend Event Join us for our insightful webinar on March 26, 2025, titled “Unlock Local SEO: Online Review Trends Broken Down […]

For more than two years, a new concept has been emerging called Agentic SEO. The idea is to perform SEO using agents based on language models (LLMs) that perform complex tasks autonomously or semi-autonomously to save time for SEO experts. Of course, humans remain in the loop to guide these agents and validate the results. […]

An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity on the line. To pull it off without traffic loss, you need a solid redirect strategy. With the right approach, you can migrate an enterprise website without losing traffic or search rankings. If you stay […]

The pace of change in search marketing has accelerated, and the stakes for keeping up to date have never been higher. This year’s selection of podcasts reflects a growing sophistication and expertise in the industry, a reaction to the intensity of pressure from AI and the erosion of organic search. The following SEO podcasts have […]