In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He revealed that Google looks at about 40 different signals to pick the main URL from a group of similar pages. […]
Google’s November 2024 core update is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about 24 days later on December 5, 2024. This update was a typical core update where Google updates its core ranking system to make search results more relevant and helpful. What Google said. Google said about […]
Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires advertisers to obtain certification before running ads related to dating or companionship on Google Ads. The Dating and Companionship Ads policy aims to crack down on exploitative, deceptive, or otherwise inappropriate content, updating existing rules […]
Google’s “Search Off the Record” podcast recently highlighted an SEO issue that can make web pages disappear from search results. In the latest episode, Google Search team member Allan Scott discussed “marauding black holes” formed by grouping similar-looking error pages. Google’s system can accidentally cluster error pages that look alike, causing regular pages to get […]
To succeed in the SERPs, understanding your competition is essential. While analyzing your SEO rivals might seem daunting, it’s a surprisingly straightforward and rewarding process. With a wealth of insights just waiting to be uncovered – and your competitors none the wiser – it’s time to go into stealth mode and discover strategies to help […]
. Headings should use hierarchical tags from 1-6. Links should be and not . HTML rich markup should be used for things like block quotes, asides and videos. This often takes more effort and discussion than expected, especially if your website relies heavily on JavaScript frameworks, so don’t skip this step. Try to add structured […]
Google is now making it easier to turn off personalization within Google Search results by adding links to the footer to turn off personalized results. Google added a link to “try without personalization” when the results are personalized for you in Google Search. What it looks like. Here is a screenshot that I captured of […]
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and it’s something that is overlooked in SEO. What Is Image Metadata? For anyone in SEO, the concept of “metadata” will be familiar to you – it’s information that describes aspects […]
Are you struggling to keep up with YouTube’s latest features? Wondering how to take advantage of the latest video trends? In this article, you’ll discover key YouTube updates and learn how to adapt your content strategy for maximum impact. Why YouTube Matters for Marketers in 2024: Market Share and Monetization YouTube has established itself as […]
Wix has integrated TWIPLA’s session recording toolkit into its analytics reports, enabling users to replay visitor interactions and make data-driven decisions to improve user experience and conversions Session Recordings Toolkit TWIPLA, a German website analytics company, announced the native integration of their session recording toolkit directly within the Wix analytics reports. Wix publishers can now […]