Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? In this article, we’ll explore how to create persuasive video ads that convert. Why Video Ad Strategy Matters More Than Ever for Modern Marketers Video ads have emerged as one of the […]
Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain their Google Business Profile. We were alerted to this update by Stefan Somborac on X: Google actually uses the phrase “Businesses associated with…” not “Businesses […]
YouTube is enhancing its Inspiration Tab, a tool for creators to understand their audience and improve content. In a video demonstration, the company previewed new AI features that will launch in the coming months. Initially a research tool, the Inspiration Tab now helps creators identify audience interests and content gaps. The new AI features are […]
Google Search’s market share in the UK weakened this year, with user reach dropping to 83% from 86%, according to Ofcom’s Online Nation report. This decline comes as concerns grow over AI-powered search results, with only 18% of users confident in their accuracy. The Rise & Fall of AI Search Adoption Microsoft’s Bing gained popularity […]
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in and showing value from the work we’re doing. Our reports are just as important. Where We Go Wrong The problem […]
Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months: SEO professionals are battling to determine the extent to which they are stealing visibility and traffic. To further complicate our jobs, more people are using AI search tools like […]
A flaw in a WordPress anti-spam plugin with over 200,000 installations allows rogue plugins to be installed on affected websites. Security researchers rated the vulnerability 9.8 out of 10, reflecting the high level of severity determined by security researchers. Screenshot Of CleanTalk Vulnerability Severity Rating CleanTalk Anti-Spam WordPress Plugin Vulnerability A highly rated anti-spam firewall […]
A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO). At its core, GEO is about optimizing how generative AI applications present your products, brands, or website content in their results. For simplicity, I’ll refer […]
After much anticipation, ChatGPT has finally entered search. And it’s bringing a new approach to how we find information online. The new ChatGPT search promises to offer timely, relevant answers, provide live updates, deliver visuals like weather and stock prices and share sources for further exploration. This move signals a shift in the search landscape, […]
Robots.txt just turned 30 – cue the existential crisis! Like many hitting the big 3-0, it’s wondering if it’s still relevant in today’s world of AI and advanced search algorithms. Spoiler alert: It definitely is! Let’s take a look at how this file still plays a key role in managing how search engines crawl your […]