Picture this: You’re sitting on a train to see a friend of yours you haven’t seen in a long time, sipping your favorite coffee order, and looking at a beautiful landscape outside the window. Everything is going great. Right up until someone sits right next to you, chatting loudly on the phone and ruining that […]
We have entered a new buyer era, one defined not by hesitation, but by a fundamental trust deficit in vendor promises. Buyers are almost twice as likely to do business with vendors they trust; yet many have not established that trust before the crucial moment when shortlists are formed. 85% of buyers choose from their […]
With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way people discover brands is changing. Traditional SEO metrics alone no longer capture this full picture. Welcome to the era of generative engine optimization (GEO). If you aren’t tracking your brand’s visibility across AI search engines, […]
The European Commission has launched an antitrust inquiry into Google to determine whether the company has violated EU competition rules, partly focusing on whether Google has used creator and publisher content in ways that leave publishers unable to refuse such use without risking their search traffic. It is also looking into whether Google is granting […]
This post was sponsored by Editorial.Link. The opinions expressed in this article are the sponsor’s own. “How do you find link-building services? You don’t, they find you,” goes the industry joke. It’s enough to think about backlinks and dozens of pitches that hit your inbox. However, most of them offer spammy links with little long-term […]
In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency. Anyone who isn’t actively evaluating new AI tools to improve or streamline their PPC work is doing their brand or clients a disservice. The challenge is that keeping up with these tools […]
Google added a new section to the core updates search developer documentation that confirms it releases smaller core updates without announcing those updates. Google has told us this before, but has now added it explicitly to the search documentation. What is new. Google added this new paragraph: However, you don’t necessarily have to wait for […]
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. Google explicitly confirms it makes “smaller core updates” beyond the named updates announced several times per year. Sites that improve their content can see ranking gains without waiting for the […]
YouTube creators are raising concerns about the platform’s AI-driven moderation system. Multiple accounts describe sudden channel terminations for “spam, deceptive practices and scams,” followed by rapid appeal rejections with templated responses. In some cases, channels have been restored only after the creator generated attention on X or Reddit. YouTube’s message to creators states the company […]
Evaluating SEO tools has never been more complicated. Costs keep rising, and promises for new AI features are everywhere. This combination is hardly convincing when you need leadership to approve a new tool or expand the budget for an existing one. Your boss still expects SEO to show business impact – not how many keywords […]