Most AI chats have no commercial intent, users usually ask short questions, and most conversations end after just two turns. Those findings come from a recent analysis by Dan Petrovic, director of AI SEO agency Dejan, who examined millions of conversational turns to show how people actually use AI assistants. Why we care. As SEOs […]
Google cites retailers only 4% of the time, while ChatGPT does it 36% of the time. That 9x gap means shoppers on each platform get steered in very different ways, according to new BrightEdge data. Why we care. Millions of shoppers now turn to AI for deals and gift ideas, but product discovery works differently […]
Google is rolling out a new Data Manager API designed to help advertisers more easily connect their first-party data to Google’s AI-powered ad tools — aiming to boost measurement, targeting and performance without the complexity of juggling multiple systems. Why we care. The Data Manager API makes it easier to feed high-quality first-party data into […]
As an SEO, there are few things that stoke panic like seeing a considerable decline in organic traffic. People are going to expect answers if they don’t already. Getting to those answers isn’t always straightforward or simple, because SEO is neither of those things. The success of an SEO investigation hinges on the ability to […]
Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what should I know?” stage that once sent millions of people to your website. Visibility now isn’t just about who ranks. It’s about who gets referenced inside the models that guide those decisions. The metrics we’ve […]
There are three inevitabilities in life. Death, taxes, and big tech companies dumping on the little guy. As zero-click searches reach an all-time high and content is stolen and repurposed for the gain of the almighty tech loser, there’s only one viable solution. To paywall. To create a value exchange that reduces reliance on third-party […]
This week’s ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as SEO’s needed a new way to package and resell the same service. Actual PR work will always be more valuable than link building because PR, […]
In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the world. Apple understood something fundamental: the constraints that limited imagination weren’t real. They were inherited. Accepted. Assumed. And the people who broke through weren’t smarter […]
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming […]
Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that “unified view of their Google Search performance across their websites and social channels,” Google wrote. The Insights report will show performance data for some of your social channels, including YouTube, Tiktok and Instagram. What Google […]