Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and drive stronger results. How it works: Navigate to experiments: In your Google Ads account, head to the Campaigns section and […]
DALL-E 3 model PR16 was meant to help Bing Image Creator users generate higher quality images “twice as fast.” Instead, it was a bust. What’s happening. Microsoft is reverting the new AI model Bing Image Creator introduced, PR16, to PR13, the company confirmed. This followed a flood of complaints from users on X, Reddit, and […]
There’s a hint of change in the air. SEO professionals are slowly waking up to the reality they face. Traffic is going to decline in an AI-powered world. So, in this article, you’ll learn how and why you should diversify your traffic sources. And why world-building matters. Why diversify your traffic? We all know Google […]
Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. First in the […]
A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their marketing technology (martech) stacks. The study found that a substantial 70% of marketing leaders struggle to effectively identify and reach their target audiences across various channels. […]
Getting buy-in for projects either at work, or from an organization can be difficult, but for SEO projects, it can be even more challenging as it is not always easy to tie the SEO work to results. To improve buy-in, looking to soft skills outside of SEO can make the difference. If we know our […]
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. The one thing that hasn’t changed is this: Your organic traffic is directly tied to your search engine ranking positions […]
Social media influences modern culture and consumer behavior, so brands are pressured to stay relevant. The 2025 Sprout Social Index reveals that 40% of consumers find it “cool” when brands engage in viral trends, while 33% consider it “embarrassing.” Additionally, 27% of respondents say that participating in trends is only effective within 24-48 hours. This […]
There’s no shortage of companies competing for your link building budget, especially since a 2024 Google leak reaffirmed the critical importance of links. But there are also an overwhelming number of generic articles listing the “best” link building agencies or offering endless lists of questions to ask a potential agency. With so many options and […]
You can now export hourly data for the past 24-hours from Google Search Console’s performance report. A month ago, Google added the new 24-hour view to the performance reports, but there was no easy way to export that data to other platforms, now there is. Exporting. Google announced on social that you can now export […]