YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space that TikTok has capitalized on for years. Key Features “Gifts, Powered by Jewels,” is available for members of the YouTube Partner Program in the United States and offers new ways to […]
Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By the numbers: 3 major versions (V19, V20, V21) 2 minor updates (V19_1, V20_1) 12-month sunset window for each version Key dates: V19: February/March 2025 launch V20: Mid-year release V21: Q4 2025 rollout Why we care. […]
In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through optimized online presence in different countries is significant. But simply having a global website isn’t enough. To succeed internationally, your website must be competitive in […]
Wix announced it is rolling out an AI-based tool that simplifies the site planning and visualization step, dramatically compressing the time from planning to site rollout. The new tool enables agencies and enterprise users to create a visual map and wireframe website representation for planning new websites, simplifying one of the most fundamental tasks of […]
LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year. The report also identifies the most in-demand marketing roles across regions and experience levels, providing a roadmap for those looking to make career moves. Whether you’re a seasoned executive or just starting out in the […]
Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI […]
Google AI Overviews are now showing for 30% of travel-related queries, as of the end of October, according to the latest findings from enterprise SEO platform BrightEdge. The presence of AI Overviews increased by 700% from September to October. Why we care. If you work in the travel space, you’ll want to pay attention to […]
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies. […]
Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: Your GA4 and Google Ads accounts are connected. Personalized advertising is enabled. (Please consult with your privacy expert to ensure you’re compliant with all […]
Managing a restaurant’s Google Business Profile (GBP) often involves several steps to post an accurate menu online. In July, I covered Google’s AI-powered menu feature, which allowed GBP users to create menus from a photo. Despite its limits – one image and frequent adjustments – it was a promising update. Today, however, there’s even better […]