Over the past few months, I’ve deeply analyzed how Google’s AI Overviews handle long-tail queries, dug into what makes brands visible in large language models (LLMs), and worked with brands trying to future-proof their SEO strategies. Today’s Memo is the first in a two-part series where I’m covering a tactical deep dive into one of […]
Google has made several changes to its local ranking documentation. The changes look to simplify the wording on the page, and it is unclear if these wording changes signify any changes to how Google local rankings work. What changed. If you look at the old document here and compare it to the new document here, you will see […]
This week’s Ask An SEO question is from someone who would like to know why their content is no longer “good” or “helpful.” The person is curious why they no longer rank for “their keywords” when other pages don’t have original photos or content that proves they have real experience. The person would like to […]
Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM)—from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
Google’s John Mueller and Martin Splitt discussed the question of whether AI will replace the need for SEO. Mueller expressed a common-sense opinion about the reality of the web ecosystem and AI chatbots as they exist today. Context Of Discussion The context of the discussion was about SEO basics that a business needs to know. […]
Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the second major platform policy update in days following YouTube’s similar announcement about mass-produced and repetitive content. Meta revealed it has removed approximately 10 million profiles impersonating large content creators, and taken action against 500,000 accounts involved in […]
SMX Next returns online Nov. 18-19, focusing on the changing search landscape and how to prepare for what’s to come in 2026. Search marketing is changing faster than ever right now. On the SEO side, ranking is being replaced by citations. Organic traffic is being replaced by impressions. Your brand must build love, reputation, and […]
Google published details of a new kind of AI based on graphs called a Graph Foundation Model (GFM) that generalizes to previously unseen graphs and delivers a three to forty times boost in precision over previous methods, with successful testing in scaled applications such as spam detection in ads. The announcement of this new technology […]
Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like logos and business names were stored in Asset Groups. Now, for campaigns with brand guidelines enabled, these assets are stored at the campaign […]