Google has made several additions to the business links policies & guidelines within the Google Business Profiles help section. Google doubled the size of the document, adding new sections for dedicated landing pages, direct action completion, social media sites and a new business links crawability policy. Here are the new sections that those in the […]
One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an instant look into how your search visibility stacks up against theirs. Plus, it’s quite common for your “auction competitors” to be […]
We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO (Generative Engine Optimization) floating around, AEO (Answer Engine Optimization), and even LEO (LLM Engine Optimization) has made an apparition in industry […]
Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? In this two-part interview series, […]
PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign management meant adjusting CPCs by a cent or two at the keyword level – manually. Since then, the role of a PPC specialist has […]
Interaction to Next Paint (INP) is a meaningful Core Web Vitals metric because it represents how quickly a web page responds to user input. It is so important that the HTTPArchive has a comparison of INP across content management systems. The following are the top content management systems ranked by Interaction to Next Paint. What […]
Are your AI writing tools helping or hurting your SEO performance? Join Nadege Chaffaut and Crystie Bowe from Conductor on September 17, 2025, for a practical webinar on creating AI-informed content that ranks and builds trust. You’ll Learn How To: Engineer prompts that produce high-quality content Keep your SEO visibility and credibility intact at scale […]
A federal judge outlined remedies in the U.S. search antitrust case that bar Google from using exclusive default search deals but stop short of forcing a breakup. Reuters reports that Google won’t have to divest Chrome or Android, but it may have to share some search data with competitors under court-approved terms. Google says it […]
Google can keep its Chrome browser, but it can no longer have exclusive search deals and must share its search data with competitors. That’s the ruling from U.S. District Judge Amit Mehta in the Google antitrust trial. Why we care. This is a hit to Google’s core business – though it could have been worse had […]
Generative engine optimization (GEO) is the new kid on the block, the hot topic. SEO professionals and stakeholders want to know: How much should I invest in it in a world where the people writing the checks are a bit skeptical? In the world of large language models (LLMs) in 2025, that’s a complicated question. […]